Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share the exercise I use where I came up with "Slice A Day :: your slice on marketing."

1. Ask yourself, "What's purpose and vision of my business, product or service?" For the case study, I was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.

2. Then, gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. Easy enough!

3. Let the brainstorming begin!

I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

::: Start List :::

• "grill - where ideas sizzle"

• "water cooler"
...sidenote: i thought that's where people really talk openly

• "feedbag - serving up ideas"

• "your market draw"
...sidenote: i don't know how i got here

• "evoke"
...sidenote: now i'm just writing words, synonyms

• "persuade"
...sidenote: this is where the dictionary & thesaurus come in

• "convince"

• "share"

... a few minutes pass by
... a few more minutes pass by

• "Slice-A-Day.com"
...sidenote: visual images of pie and cake
...sidenote: slice is a portion of a bigger piece...hmm

• "Share Your Slice On Marketing"
...sidenote: tagline that explains and supports vision

::: End Brainstorming List :::

I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.

2004-11-04