How To Make Your Affiliate Program Profitable
By: Raynay Valles
You set up an affiliate program for your website and some affiliates signed up. But now you see your affiliate sales are less than delightful.
Your first thought may be that affiliate programs don't work, but you know others sites are making them work.
How do YOU get them to work for you? Take these steps:
1. Identify your best performers. It's the 80/20 rule here - 20 percent of your affiliates are probably producing 80 percent of your sales. Who are your high-performers?
2. Determine what they have in common. Are they websites or ezines? How are they using your links? Which links are they using? Create a picture of the optimal affiliate.
3. Find more possible high-performers. Search for websites and ezines with attributes similar to your high-performers. Introduce yourself and your company and invite them to become an affiliate.
4. Train your affiliates to sell at high levels. Tell all your affiliates what you find your best affiliates are doing. If you find that a particular link is working well, share that. This is exactly what fast food franchises do. They find out what works, then tell all the franchisees.
By taking these four steps, you and your affiliates will be on your way to making more money.
