Save Your Traffic From Error Pages
By: P. Roe
When I took the time to look into the error pages that showed up, using my site statistics tools at my domain, I saw that people were trying to access pages that were not set up! I was losing traffic that was looking for me!
This is because they did not use capital letters - I had a couple pages that broke the words into a phrase - by using capital letters to break up the words. They also tried to access a page using .htm instead of .html - I don't know if was due to a typo or if it was due to some other reason. Perhaps someone made a link to it with a typo, or perhaps I promoted it in an ezine ad that dropped the "l" - either by my mistake or by someone else's oversight. In any case, it was costing me visitors.
I didn't get panicked - I just decided to fix it. I saved the page.html page as page.htm and uploaded it - both versions are up now. I changed the letters to all small letters and then in my FTP program, which will not take the same name - no matter if capitalized or not - I did a "rename" to the one with capital letters - and renamed it as all lower case letters. When that page which was named with some capital letters disappeared, I uploaded it again. Both versions are uploaded to be found. I get less and less errors every day, and keep more traffic.
