Keep Your Old Sites Up
By: P. Roe
When you abandon a page on your site, rather than deleting it, find some way to re-configure it and keep it up.
It probably is listed in some search or ad, and people still may come looking for it - this has happened to me many times. If the page isn't there - you can lose sales and leads.
Go through your pages on your site, and rather than deleting those that have no value to you, check the links out to be sure they work, and add a little blurb about some related program or interest a visitor might have - perhaps directing them to go to another of your sites. Just try to redirect them to give you another chance to make a sale or keep a visitor.
You need not spend time "keeping up" the page - just update it to be useful to a stray visitor looking for something there. Try to keep his interest enough to convert him to a sale on another page.
