Why You Must Be On The Internet!
By: Leva Duell
A Web site is a powerful tool to promote your business
Take a look at these facts:
- Online buyers will spend 23% more online this year than last and e-commerce will rise by 57% over 2002 (emarketer).
- 55 million people shop online. (Nielsen Media, 2000)
- 28 million users make purchases online (Nielsen Media, 2000)
Worldwide Market
- The Web expands your market nationwide and worldwide and helps you reach a wider customer base.
- You can reach millions of affluent Internet users.
- Target corporate customers, college students, and even the government.
Your Hardest Working Sales Tool
- Your Web site provides information about your services and products and allows customers to order 24 hours a day, seven days a week.
- A Web site can improve customer service. Customers can contact you at their convenience for orders, inquiries, or feedback.
- The Web offers INSTANT access, for example, instant database access and downloads of ebooks and software.
- A well-designed Web site can make your business look bigger.
Low Cost
- The Internet can lower your marketing and distribution costs.
- The cost of a Web site is low compared to retail, direct mail, and other marketing methods.
