Drop Cards & How To Use Them
By: Brande and Chris Bradford
Drop cards are very similar to business cards. They are the same size and , made of the same material. The major difference is that while a business card will usually present a good deal of information, a drop card is used for a single purpose... to solicit a response through curiosity.
Because of a drop card's purpose, the message presented on a drop card is extremely short, and presents one of two methods of immediate contact. These methods of contact are usually a phone number or URL. A sample drop card may contain the simple message like:
BE A STAY AT HOME PARENT!
1-888-811-0837
Drop cards are used similar to how some would use business cards.
Here are some suggested uses:
1. Leave them on restaurant tables when you leave your tip.
2. Leave them on the toilet tissue holders in public restrooms.
3. Drop one in everything you mail.
4. Leave them on public telephones
5. Hand them out to everyone you meet.
6. Leave them on top of cigarette machines in lounges.
7. Stick them in books and magazines at your local bookstore.
8. Leave them on shelves in grocery and variety stores.
9. Leave them in the back seat of taxi cabs, and on the seats of public transportation.
10. Leave them in changing areas in clothing stores.
11. Slip them in the pockets of clothing at clothing stores.
With drop cards you will get prospects interested in the opportunity you are offering. Remember, drop cards may also be printed as decals and on items such as match books. Think of the possibilities!
