[2004-05-27] Working at Home - The One Thing You MUST Know
You will spend more time, effort, money, and headaches in the beginning of starting a home business than with practically anything else in your life. However, when it all comes together, the hard times will seem like a distant memory because it will all have been worth it.
[2004-05-27] Printing and Marketing Lead to New Career
Work at home mom of three, Michele Barber of www.ChelesTreasures.com, has been making printed promotional products for direct sales representatives since April of 2002. Chele's Treasures offers affordable alternatives to corporate printing prices and graphical restrictions. All Michele's designs are original and created on her computer, so direct sales consultants don't have to worry about copyright infringements or any other disruptions to their marketing efforts.
[2004-05-27] Tech-writers – A Necessary Evil
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.
[2004-05-27] 10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.
[2004-05-27] 35% Revenue Increase… from Your Website!
2 Golden Rules for an Engaging Website
35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!
[2004-05-26] 10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game.
[2004-05-26] Why Should I Freelance?
Good question. For those who are uninitiated, freelance is a term used for work that is done in one's free time. It offers a chance to earn a little extra money for those rainy days. However, for some people, 'freelance' can become a way of life. Try doing a quick internet search of the word 'freelance'. The number of sites devoted to this topic are amazing. It seems everybody either wants to provide freelance services or needs somebody to help them desperately.
[2004-05-26] You Can't Direct the Wind but You Can Adjust the Sails
Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure the growth of your online business.
[2004-05-26] Email Management
If you utilize a computer at home or work it is likely that you use email. Email is an electronic message that is sent from one computer to another following a specific protocol (Simple Mail Transfer Protocol or SMTP). As email's popularity has grown so too have the inherent problems with email.
[2004-05-26] 10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
[2004-05-26] 5 Things to Think About for Online Business Success
Being successful and making millions in an online business, or any business for that matter, is a conscious effort to be successful and make money. "Of course I have that!" you say? But do you? We all want to be rich, but do you have what it takes to BE rich.
[2004-05-25] Doing Business Online - Private B2B Exchanges
Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is - business process automation.
[2004-05-24] 6 Ways Small Businesses Can Survive In A Crazy Economy
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.
[2004-05-24] The Virtual Assistant
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
[2004-05-24] Planning A Slow Season Calendar
Every business experiences slower periods. For some, they sell more during the Christmas season while others move at a snail pace. Some sell more during the summer and others less. The key is being aware of your seasons and alternatives available to solve the challenge and change the results.
[2004-05-24] The Top 10 Reasons Businesses Succeed
Only one of every 5 businesses makes it to its 5th year, and fewer still make it to 10 years. What do the successful businesses have in common?
[2004-05-24] Internet Marketing Psychology & Intriguing Facts
Time Management
Ever asked yourself, where does the time go?
[2004-05-24] 10 Tips on How to Cultivate Relationships with Editors
If you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise, listen up. Here are a few tips that will help ingratiate you in the hearts and minds of editors. Once you've established a positive rapport with an editor, you may find the publication to be an excellent outlet for your work - and if you're good enough - you may be invited to submit more work.
[2004-05-24] 5 Tips To Building A Successful Home Based Business With Network Marketing
Building a business with MLM, (multi level marketing) or network marketing, can be both rewarding and profitable. However many fail because they do not know how to handle this type of business.
[2004-05-24] The Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing your brochure, web site, business card, flier, advertisement, or other marketing effort, we recommend investing the time and effort needed to effectively address all these tips. Not one of them can be omitted.
[2004-05-21] Writing Your Affiliate Home Business Plan
Here's a typical scenario: You are deciding to start a home business and suddenly everyone you know has his nose in your business, literally. What do you tell them? And how do you answer your own questions? What should you expect from the company in terms of stability, longevity, vitality, trust, income, and so forth?
[2004-05-21] CAN-SPAM Five Months Later
Got spam? Me, too. Five months after CAN-SPAM became the law of the land, here are some of the changes in the landscape.
[2004-05-21] How to Start a Profitable Home Based Business
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated from the comfort and privacy of the home. Internet business ideas open up the home to the market.
[2004-05-21] Secrets of Getting Unlimited Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
[2004-05-19] How To Find the Best Merchant Account For Your Business
What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler. Or so you thought until you began researching merchant accounts. It can all get extremely confusing. There is an easy way to find the best deal that suits your business. You'll be able to compare apples to apples and have a clear picture of what the merchant account will cost you.
[2004-05-19] Three Planning Myths
Are you -- like 70% of business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business.
[2004-05-19] 3 Keys To Building a Successful (Online) Business
Want to know the secret to effectively building a successful online business? I'm afraid the answer may not be what you're expecting.
[2004-05-19] To Lead or Not to Lead?
Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising..
[2004-05-19] How To Balance A Job, A Life and A Home Business!
For most of us Internet entrepreneurs the reality of starting our own home business on a full time basis is not a reality.
[2004-05-18] Be Prepared, In the Event Computer Disaster Strikes
Businesses and individuals alike have all grown to rely on computers. The reliance is never more apparent than when something happens to the horrid little box that makes our lives easier. We expect computers to react a certain way, in certain situations. It nearly always comes as a surprise when the beloved little box, know as a computer, refuses to boot up. Probably even more shocking, is the dawning that we've neglected to backup or prepare for the unforeseen disaster that has just been thrust upon us.
[2004-05-17] Internet Marketing for Micro Businesses
There are small businesses, and there are "micro" businesses. Micro business is a term I use, for example, to distinguish a small nail salon employing 3 or 4 people from a small manufacturing plant that employs 100 people. In conventional terms, both are small businesses. In reality, and certainly when it comes to marketing, they are worlds apart.
[2004-05-17] Getting that Magical Click
This article explains how to get people to click through to your targeted web page. We define the targeted webpage to be your `profit page' - be it a page of your own or one of your affiliate sales pages - any page that has the potential to earn money for you. Getting traffic to the targeted page is the most important thing you need to do whether you are a marketing pro or a newbie in the world of web marketing. You need traffic (and their money..) to play with.
[2004-05-17] How To Get Slightly Famous in Print
Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.
[2004-05-17] The Biggest Temptation When Working at a Home-Based Business
From what I have seen and experienced, to quit is the greatest temptation during the first year of working at a home-based business. If smoking was like working at a home-based business, the occurence of lung cancer would be dramatically reduced.
[2004-05-17] 5 Top Tips For Attracting Targeted Traffic
One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic.
[2004-05-17] Make Sure You Get The Customer Perspective
Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invariably is no. Why don't they do that? Why not get the customer perspective?
[2004-05-17] Focus on a Trade - Not a Discount
Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this request.
[2004-05-17] Does your Book Cover Pass the “Ignore” Test?
Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.
[2004-05-14] Relative and Absolute Hyperlinks
You may have heard the terms "absolute" and "relative" in relation to hyperlinks and file paths. So what exactly are they and is there any real difference or benefits in using a particular type?
[2004-05-14] Developing a Privacy Statement
With spam and other invasions of privacy ever on the increase, it's important that you can reassure and justify to your site visitors your commitment to privacy and what you will do with any information they provide.
[2004-05-14] Email and Site Disclaimers
While laws vary from country to country, it does seem that the overall view of government is that everyone needs protection from everyone else - to a ridiculous agree.
[2004-05-14] 35 Quick Tips for Writing A Press Release
Layout
1. 1-2 pages in length.
[2004-05-14] Who Says the Customer is Always Right?
We all know the old adage, "The Customer is Always Right." If you are an online business owner or offline for that matter, you are on both sides of the subject almost everyday.
[2004-05-14] Print On Demand - A Definition and a Comparison
The purpose of this article is to consider Print-On-Demand publishing as an alternative for the aspiring author. It has its strengths and its weaknesses. You may wonder as you begin reading this, but in the end I'm going to say some good things about it.
[2004-05-14] How to Effectively Manage Your Time With A Home Business
Are you spending too much time with your home business and not achieving the results you desire. Focusing too much of your time and efforts on your business and achieving poor results can have detrimental effects on your business, your personal relationships, physical and mental health, and overall happiness in life.
[2004-05-13] A Fast Way to Find Clients
So you've gotten the training certification, made up your business cards, and started your web site. You've discovered your niche, and you have been marketing - aggressively even!
[2004-05-13] Website Conversion Secrets Revealed
In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84 ), you discovered the importance of generating positive responses from all your visitors.
[2004-05-12] Marketing with Email Newsletters
Whether you are a B2B or B2C company, email newsletters can be an effective marketing tool to boost website traffic, increase product sales, and facilitate customer relationships. Unfortunately, many companies have recently abandoned their email newsletters, fearing non-compliance with the national CAN-SPAM act, or with various state anti-spam regulations. Your business can still enjoy the benefits of email newsletter marketing if you follow these key best practices.
[2004-05-12] Building A Mailing List
In most every business building a loyal client base is important to the overall success of your business. Internet marketing is no exception. In order to build your client list you need to capture email addresses from prospects that either sign up to receive your newsletter or buy a product or service from your website.
[2004-05-12] Online Marketing: Online Auctions
Many people have not considered the value of using online auction houses, such as eBay and Yahoo! Auctions, to promote their own businesses. No matter your business, with a little creativity, you can use this tool to market yourself.
[2004-05-12] Freedom! The Battle Cry of the Business Owner
"I wanted freedom from a boss so I started my own business. Now I need freedom from my business because it's running my life." Sound like you?
[2004-05-12] Simplicity as a Means to Develop your Home Based Business
Simplicity at its best: The Power of Transcending the Confusion
[2004-05-11] Starting An Online Business : Things to Learn and Remember
Since 96% of all online businesses fail, you should be careful, driven, smart, and adventurous when starting an online business. Obviously when starting an online business, avoiding mistakes is key to your success because online mistakes cost serious money and waste lots of valuable time. Unfortunately you don't have a time machine to use to go back and "undo" the mistakes that you might make.
[2004-05-10] How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the freelancer, you get paid much more for turning out a succession of assignments that assimilate a successful campaign.
[2004-05-10] Is Your MLM/Multilevel Marketing Business Legitimate?
A legitimate multilevel marketing business is a great way to get a legitimate residual income that could change your life from the 9-5 rut to a life of financial freedom. But there are many pitfalls out there that will make achieving this difficult. (Or even illegal depending on the MLM you decide to sign up with.) There are several ways for a person to ascertain whether or not a multi level marketing company is or is not a legitimate MLM. There are a few things that can be checked to make sure you are not going to get involved in something that breaks the fifty or so statutes that govern this type of company.
[2004-05-07] How To Accept Credit Cards On Your Website
I'm going to show you how to quickly get set up to automatically accept credit card purchases on your site. In addition, I'll also be discussing the benefits of accepting:
[2004-05-07] 3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner..
[2004-05-07] Understanding Editorial Guidelines
Editorial guidelines, also known as writer's guidelines, are the rules set forth by publishers for contributing authors. In order to have your article taken seriously you must review the guidelines prior to submission. It is also recommended that you review previous editions of the publication to get a better feel for the types of articles favored by the editor(s).
[2004-05-07] How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
[2004-05-07] The Number 1 Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money.
[2004-05-05] 8 Things I have Learned As An Internet Marketer
I started as an internet marketer, like I am sure a few of you have with various mlm programs. After little success with these types of programs I finally decided it was time I make my own website and get serious about marketing on the internet. Although I have not been doing this as long as some, there have been a few things that I have learned along the way that have helped me achieve much more success than my previous ventures in mlm. I would like to share with you 8 things I have learned since becoming an internet marketer.
[2004-05-05] Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.
[2004-05-05] Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next?
[2004-05-05] Cleaning Up Your Copy
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side.
[2004-05-05] 9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too.
[2004-05-05] How to Brief a Marketing Agency
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed brief and explained why it was necessary.
[2004-05-05] 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face
I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old.
[2004-05-04] Internet Yellow Page Ads - Are They Worth a Try?
Most small businesses do not yet advertise on the internet. But with the undeniable growth in internet traffic, it's only a matter of time before many businesses will need to consider online advertising.
[2004-05-04] 5 Sure Fire Ways To Send Visitors Away For Good
So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time.
[2004-05-04] The 2 Best-Kept Secrets Of The Internet
It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on.
[2004-05-04] How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? " Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs?
[2004-05-04] Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent.
[2004-05-04] Your Ad -- Who Cares?
Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?
[2004-05-04] How To Stop Junk Faxes From Wasting Your Paper and Toner
Junk faxes waste the resources of every business. It is estimated that they cost businesses tens of millions of dollars a year in wasted paper, toner and fax machine maintenance. There is nothing more aggravating then coming into the office each morning to find a pile of junk faxes promotion everything from mortgage refinancing to septic tank solutions. I don't even have a septic tank!
[2004-05-04] How To Raise Money For Starting A Business
The task of raising money for a business is not as difficult as most people seem to think. This is especially true when you have an idea that can make you and your backers rich. Actually, there's more money available for new business ventures than there are good business ideas.
[2004-05-04] Automate Your Repetitive Home Business Tasks
If you work from home then you know that your time is valuable. Creating ways to automate your home business can save valuable time or even provide you with more time to build your business. By pinpointing the things that take up the largest part of your time, you will be able to begin to find more efficient ways to complete your work.
[2004-05-04] Living a Relaxing and Profitable Lifestyle with the 80/20 Rule
In this article, you will learn some simple and effective ways to live a more relaxing and profitable home business lifestyle. Many of us started out with a picture of ourselves working less and ended up working just as much or even more than we ever imagined we would. Managing your time can become a major headache. Are you ready to see the shuffle drift away?
[2004-05-04] Starting A Successful Business
Selecting to venture out and start a business is one of the hardest decisions entrepreneurs have to make, leaving the security and income of a previous job, to invest in an uncertain future can be a daunting decision for anyone. But once the decision has been reached, the next step is to select the right business or business program.
[2004-05-03] 19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering.
[2004-05-03] Persuasive Writing: the Carrot-and-Stick Strategy
Certain types of writing involve doing your utmost to persuade the reader to accept your recommendations. Business examples of persuasion include:
[2004-05-03] Why You Should Ignore This Advice
Doesn't make too much sense does it? Am I really going to give you some advice that asks you to ignore the advice I'm giving you? Well, that's not strictly true. I am however going to show you how to qualify the advice you are given, so you can sort the wheat from the chaff, and help you to survive the information overload on the Internet.
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