[2003-07-31] Frames and Search Engines
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.
[2003-07-31] Page Cloaking - To Cloak or Not to Cloak
Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking:
[2003-07-31] Top 10 Search Engine Positioning Mistakes
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
[2003-07-31] How To Stick To Your Budget
I've had a lot of people tell me that setting up their budget was simple but when it came to living by it payday after payday they admitted losing interest in a very short time.
[2003-07-31] Paying Your Bills On Time
You've heard it before. "You always have to pay your bills on time or it will hurt your credit rating". The fact is that not paying your bills on time can also cost you a bunch of money.
[2003-07-31] How Much Do You Spend?
Most of us don't have a clue how much money we spend and what we spend it on. We spend it until it's gone and hopefully we can find some more to spend.
[2003-07-31] Money Worries?
If you are worrying about your money problems it's time to STOP IT NOW! Easier said than done, huh.
[2003-07-31] Can I Afford This?
It´s time to replace that old car. Your repair bills are starting to add up to more than the payment would be. But how do you know for sure if you can afford another vehicle?
[2003-07-31] Get Serious About Your Money
What is the most important aspect of getting your finances in order? In past articles I've written about how important discipline, organization and sacrifice are to solving your money problems, but this all comes later.
[2003-07-31] Planning Ahead
What do you think of that title? Just another article about the impossible task of trying to predict the future. Not this time. This is an article that may give you some ideas on, not how to predict the future, but to be ready when it gets here.
[2003-07-31] Spending More Than You Make
When you spend more money than you make each month you are bound to have money problems very quickly. The bad part is that most of us never realize we are spending that much until it's too late.
[2003-07-31] Only You Can Prevent Money Problems
People experience money problems for a variety of reasons. Maybe you lost your job, used your credit cards too much, have a bunch of medical bills, paid too much for your dream home or any number of other reasons.
[2003-07-31] Preparing For The Worst
I would say that most of us have experienced money problems at some point in our lives. This could have been caused by the loss of a job, injury or illness, over spending, and the list goes on and on.
[2003-07-31] Living On What's Left
Are you one of those people that pay your bills no matter what? That is an admirable trait to have when managing your money. You made the bill and you feel you are responsible for paying it. Good for you.
[2003-07-31] Setting Your Financial Priorities
Whether you know it or not, you are always setting your financial priorities. Some may decide that a new stereo system is more inportant than this month's electric bill. This may be a little off the wall but it is still setting your priorities.
[2003-07-31] Our Kids and Their Money
When I was a kid, I can't believe that was almost 50 years ago, my folks used to give me a nickle, dime or sometimes even a quarter to go to the corner store. When I got that money I had to go directly to the store and make sure every penny was spent.
[2003-07-31] Where Does Your Money Go? Taxes
Trying to stay within the theme of Budget Stretcher, I thought a series of articles on knowing where your money is going may help some of you understand just how much you pay on certain expenses.
[2003-07-31] Sorting Your Money
For anyone that is familiar with The Complete Budget and Bill Organizer, you already know that I recommend that you use your checking account to pay bills and cash to cover your household expenses.
[2003-07-31] Budget Leftovers
It is extremely difficult to setup a budget, especially when you are behind on some of your bills. Even if you can make your regular bills and expenses fit neatly into your budget, what can you do if you don't have the money to catch up?
[2003-07-31] How Did I Get In This Mess?
When I was younger and having all kinds of money problems, I ask myself this question a thousand times. It seemed like one day we were doing fine financially and the next we owed everybody. How can it happen so quick?
[2003-07-31] Why Budgets Don't Work and How to Fix It
This article is for those families that have sat down at a desk or the kitchen table time after time trying to develop a family budget that they can live with.
[2003-07-31] Get listed in Yahoo !
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY.
[2003-07-31] What You Must Do To Get Ready "Before" You Submit to Search Engines.
Now that your web site is ready to submit you just can't wait to get it listed in every search engine on the Internet. Before you submit your site, here is a checklist of what you will need.
[2003-07-31] Five Costly Errors That May Be Preventing Your Marketing Messages From Getting The Results You Want
What marketing tools don't work for you? We ask this question when we welcome subscribers to our zine. Their answers are consistent: "We sent out a mailing and got no response," they may say. Or they tell us, "Our letters, postcards, or brochures failed."
[2003-07-31] Join the Five Percent
A statistic I see quoted a lot is that only 5% of those operating small businesses over the internet are making any real money. Many never even break even. Let's take just a moment to look at why that might be.
[2003-07-31] Are YOU Using Traffic Generators?
You Can Increase Your Traffic by 5000 Hits or More per Month, Quickly and Easily Starting the Very First Day. Don`t Miss Out!
[2003-07-31] Do You Have the Time?
While trying to come up with an article for this month's issue of CTT, I wondered where the time had gone. It's already February and I still had to get this issue published. I thought why not discuss with you one of the things I do best wasting time. I've got it down to an art form!
[2003-07-31] Where Exactly Is This Business Coming From?
Have you ever tried to complete an online order form only to find there just aren't enough boxes for your address. Or that there are too many and the form will not submit until all boxes are completed? Have you ever filled them with gibberish? Ever received one filled with gibberish?
[2003-07-31] Home Biz Tips
From experience, in my short exposure to the Internet and its proposition, I have compiled a list of "What to Look Out For and How to Initiate a Home-based Business. I hope you will find some of these tips useful and may help prevent stumbling blocks in the future.
[2003-07-31] Is a Home-Based Business What You Want? Another Home-Business Viewpoint.
Stepping into year two of a home-based business has my thoughts turned to the revamping of my business web site and business in general. My first thought was where to start?
[2003-07-31] Make Your WebSite User-Friendly
You can create a website that attracts customers, not repels them, with a little common sense advice.
[2003-07-31] If You Build it, Will They Come?
It wasn't so very long ago that I sat down at my computer, after much searching (and finding!) of earning opportunites in cyberspace, and decided that I MUST have a website. And I also assumed that "If I build it, they will come!" In other words, the extent of what I knew about creating and promoting a site was quite limited!
[2003-07-31] Top 10 Tips to Create A Business Plan!
One of the key challenges for any business is to remain focused and invest resources for maximum pay-off. It's said that 80% of a business's activity accounts for only 20% of total profits. In plain language, most of the work we do is unfocused, poorly designed and ineffective.
[2003-07-31] That One Magic Word
I still have a vivid memory of the exact moment that I caught my very first glimpse of that banner ad! It said that I could Get Paid to Surf the Web!!! I immediately knew it wasn't going to take me very long to be bringing in a steady income!!!!
[2003-07-31] Checks by Phone
"Hold the Phone: Checks by Phone Serves as a Gateway to Business Savings"
[2003-07-31] Hire a Free Collection Agency
Throughout the year, business owners maintain their holiday "wish lists" which inevitably include skyrocketing sales and lower operational costs-contributing to the be-all, end-all profit margin.
[2003-07-31] Accept Credit Cards and Checks for Optimal Cash Flow
Recently, I tried to purchase a money order at the local Post Office only to be told that my credit card payment was not acceptable. The Post Office official stated that I could only use cash or a debit card - neither requirements I could satisfy at the time.
[2003-07-31] Check Verification is Truly a Business Friendly Service
Project into the near future and envision a time with "real time" checking - when merchants have the ability to know if the customer has sufficient funds in his/her banking account to cover costs. Like a debit card, the check amount will be immediately debited and transferred. Merchants espouse this new way of doing business, no longer assuming a risk with each check transaction.
[2003-07-31] Check Conversion: Harnessing the Power of Technology with Built-In Profit Potential
As we continue to surge forward on the coattails of the "technology revolution," many business folks and entrepreneurs have grasped the concept that personal fortunes may be acquired through the avenue of modern machinery (which must be tweaked in just the right way). Consider, for example, those who have learned how to turn their computers into mighty cash machines. Indeed, those who can effectively utilize and/or market technological gadgets or devices place themselves in a position of watching their earnings take off like fireworks in July.
[2003-07-31] Recurring Payments: An Important Fundraising Tool for Charities
As a nation, we have always derived great benefit from the charitable impulses of philanthropists - individuals who felt a strong sense of obligation to their fellow man, sharing their financial resources in an all-out effort to help others. During times of tragedy, such as the September 11th incident, charitable giving notably increases to help assuage our collective suffering.
[2003-07-31] Top Eight Reasons Why Your Charitable Organization Needs Recurring Payments
Benevolence, good will and philanthropy are honorable principles to adhere to and run by, but when bills start amassing, a charitable organization will not be excused from payment despite its inherent noble ideals and objectives.
[2003-07-31] Success Through Association - A Little Talked About Secret!
One of the best ways to learn the internet marketing business is of course to be mentored by those already successful. Being mentored by, or associated with, a successful person has another seldom talked about side. People assume that if you associate with successful people, that you are also successful. It's no secret that being seen with famous or successful people can help to bolster your success image too. Knowing this, one way to speed your way to success is to systematically associate yourself with successful people. Aggressively use the principle of "success by association."
[2003-07-31] Connecting One To One
You're probably in business to make as many sales as practical and build a better life for yourself and loved ones. In order to make those sales you need to reach as many targeted prospects as possible with your message. Yet, your message must get through to your prospects one... at .... a ..... time. It's individuals that read your message, think about it, and react to it. They react to your message once they connect with you and feel an appropriate emotion based upon the content of your messages. So the real key to your on-line success is connecting with your prospects one-at-a-time or one-to-one.
[2003-07-31] Learn To Really Focus To Succeed
Many starting on-line businesses fail simply because they fail to FOCUS. They fail to focus on doing the most important things first. They fail to focus on seeing one project through to completion before starting the next. They jump from affiliate program to affiliate program and never make any real money with any of them. They fail to identify and focus on what is most important to their ultimate success. How can you avoid these all too common mistakes?
[2003-07-31] Mastering Getting And Using Testimonials
Perhaps no single element can perk up the response rate on a web page more than hard-hitting, credible testimonials. They work because somebody other than the seller is telling prospects how great, and useful the product is. It's natural for you to say how beneficial your product is - having someone else do this is much more convincing! If you are not using testimonials in your web copy you should start today.
[2003-07-31] Creating A Great, In-demand Ebook
If you're in business on-line long enough you eventually become convinced that to really succeed you need your own product or service. Having your own product or service:
[2003-07-31] Can You REALLY Make BIG Money With Affiliate Programs?
Can you really make big money with affiliate programs? Can you earn a satisfactory income from commissions on selling others' products? That question has to be on a lot of people's minds. There are a lot of people considering setting up a website and marketing affiliate products. They wonder whether or not to believe all of the hype. There are also a lot of people who are already marketing affiliate products. Many of these are making very few sales, and they are wondering.... what am I missing!
[2003-07-31] Market Your Writing The EEASY Way
Marketing your writing is a skill. The great news is that anyone can learn how to do it. I don't care how shy, nervous or introverted you are, you can learn how to market your work and have great fun doing it.
[2003-07-31] Produce More Sales from your Email Promotions Five Ways (Part 1)
Do sales come from your ezine regularly? How many well- written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?
[2003-07-31] What the "Blazes" - and other Traffic B.S.
Ever since a certain retiring internet marketer made his secrets and scripts available to the internet marketing community, a surplus of traffic "monsters" have been released on an unsuspecting public.
[2003-07-30] The Future Of Search Engine Optimizing: Theme Engines
. . . the next generation of search engines has arrived.
[2003-07-30] Analyzing Your Traffic to Measure Your Success
Congratulations! Your hard work and persistence in optimizing your pages have resulted in a dramatic increase in traffic to your site, which is just what you wanted.
[2003-07-30] How to Use Emotional Content to Increase Visitor Response
Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer to become upset, they become angry and try and solve it.
[2003-07-30] Ten Things You can do to Increase Visitor Response at Your Web Site
Did you know that folks often make "buying decisions" when they are moved emotionally? Give this your full consideration when thinking about your Web site content. Traditional medias have made the most of these principles and taken advantage of them for many years now, whether it be through a TV commercial or an ad in a magazine.
[2003-07-30] The Wonders of Wordtracker: . . . it's more than a hunt for keywords
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
[2003-07-30] 10 Ways to Exceed Your Client's Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service." Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering".
[2003-07-30] Creating Your Professional Image on the Internet
There are many types of professionals on the Internet. Business consultants, writers, web designers, software developers, the list goes on and on. What does it take to be considered a professional? Well, according to the definition from Webster's dictionary, a professional is "Engaged in, or worthy of the standards of, a profession."
[2003-07-30] Increase Sales by Building Credibility
The Internet has opened a whole New World of information and opportunity for all of us. However, it has also created a breeding ground for scam artists. For this reason, many Internet users are very reluctant to share their personal information and order products online.
[2003-07-30] Networking Your Marketing Strategies
A network is a group of points or locations interlinked with specific paths. A network can be computers, people, web sites, or anything that is linked together to form a group.
[2003-07-30] Testing and Tracking Your Marketing Strategies
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.
[2003-07-30] Write for Publicity
If you're looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.
[2003-07-30] Maximizing Your Internet Marketing Strategies
Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role.
[2003-07-30] Cross Promoting With Recommendations
Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. You simply decide what type of promotional exchange you would be interested in and contact fellow marketers to discuss an exchange.
[2003-07-30] Autoresponder Courses: The Automated Marketing Tool
Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response.
[2003-07-30] Autoresponder Etiquette
Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.
[2003-07-30] Creating Your Website's Promotional Strategy
Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your website with the Search Engines is your first step, however, you must not solely depend upon the Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day.
[2003-07-30] 10 Marketing Tips For Success
1. FREE... I got your attention, didn't I. Offer a free report, e-book or "how to" course. Information is the top selling product online. You can use this to your benefit by offering free information.
[2003-07-30] Autoresponders: Put Your Business On Autopilot
Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.
[2003-07-30] Secret Formulas for Writing Headlines That Sell
We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.
[2003-07-30] Increase Your Sales with a Highly Targeted Advertising Campaign
If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
[2003-07-30] How to Create, Sell and Distribute Your Own Informational Product
With the rising popularity of the Internet, there is absolutely no better time than right now to develop your own informational product. Not only is there no better time, but it has never been any easier for anyone to develop and sell their own products.
[2003-07-30] How To Create An E-book & Drive Massive Traffic To Your Site By Giving It Away...
E-books or Electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.
[2003-07-30] The Key Ingredients for Internet Success
The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. These new millionaires are no different from you and I. They started their Internet businesses from the ground up, found a niche and built their success one day at a time.
[2003-07-30] 10 Steps to Success in Direct Marketing
If you're looking for a lucrative homebased business, direct marketing may be just what you've been looking for; Offering you the possibilities of making your dreams come true.
[2003-07-30] Secrets to Building Massive Opt-In Lists
An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
[2003-07-30] Ezine, Discussion and Announcement List Etiquette
The information super highway, countless intertwining roads of information all merging into one massive freeway. That's the Internet. Just about any form of information you could ever want, right at your fingertips.
[2003-07-30] A Crash Course in Ezine Publishing
An ezine, also know as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hundreds of thousands of ezines on various subjects available on the Internet free of charge.
[2003-07-30] Frequently Asked Internet Advertising Questions
If you're marketing a product on the Internet, developing a successful advertising campaign is an important part of your success. However, this is an area in which many Internet marketers struggle.
[2003-07-30] The Telecommute Tightrope
For many of us, telecommuting seems like the ideal situation. You wake up, shuffle over to your home office, work at your own pace. You take a break when it suits you, you end your day when you're ready to. You can rearrange your work schedule to fit around your personal life.
[2003-07-30] A Practical Guide To Starting A Business
Starting a business can be an exciting prospect....or a frustrating, confusing task that seems impossible to conquer.
[2003-07-30] The Freelancer Within
Every day, I'll get an email that goes something like this: "I've been looking for a homebased job for x number of months now...with no luck. I just want something I can do in the evenings or on weekends so I can supplement my income. Can you help me?"
[2003-07-30] Can You Afford To Stay Home?
A few years ago, after the birth of our second child, my husband and I were trying to decide whether or not it would be possible for me to stay home.
[2003-07-30] Dig Up A New Career
There seems to be no end to the demand for information on the interent. It's bought, sold, bartered, and begged for.
[2003-07-30] How To Find A Telecommute Job
The answer may be easier than you think, but there's a catch.
[2003-07-30] MLM’s- Waste of time or Goldmine?
When most people think about Multi-Level Marketing, they envision slick-talking, insurance salesman-like people pushing their products at everyone in sight. Maybe some of you have even tried MLM's, didn't get insanely rich overnight and gave up thinking, "I must not be cut out for this business" or "this is the last time I fall for one of these schemes".
[2003-07-30] Intro to ecommerce: Beginner's guide
Ecommerce is simply commerce which is enhanced by technology. Today, anybody can be involved in this thriving income generator.
[2003-07-30] How do you get started on the internet?:
Most fresh ecommerce entrepreneurs wonder how they can start a thriving business on the internet. Well, this is not a simple question to answer because situations and expectations are different for everybody. However, this doesn't mean that they are not guidelines that work for everyone.
[2003-07-30] Customer satisfaction in Marketing
As you may already know Customer satisfaction is a key ingredient to the success of any business.
[2003-07-30] How should you organize your work?
Operating your business the right way is very important to generating positive results. Don't run your business because you have to, but because you desire to achieve definite goals. Depending upon your goals, you need to have a proper level of organization. This action, believe it or not will lead you toward a better work for your business' sake. In fact, it will clearly define any other action you undertake.
[2003-07-30] How To BOOST Your Profits With FREE Support
In my unfortunate experience, many internet business owners, even well-known 'names', offer a very poor level of post-sale customer support.
[2003-07-30] Five Steps to Successful Viral Marketing
I'm sure we've all heard of 'viral marketing' - the first question is usually 'What is it?' (and I won't insult your intelligence by telling you it's nothing to do with ill health).
[2003-07-30] Which keywords should you optimize your site for?
In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.
[2003-07-30] Importance of having your own domain name
question that I frequently hear is "Do I really need to have my own domain name?" The one word answer is "YES.". If you put up your site with some of the free web hosting services, the only company who benefits is the web hosting company. The last person who benefits is you. There are a number of reasons why having your own domain name is a must:
[2003-07-30] Creating Keyword Rich Pages
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.
[2003-07-30] Creating a Robots.txt file
Some people believe that they should create different pages for different search engines, each page optimized for one keyword and for one search engine. Now, while I don't recommend that people create different pages for different search engines, if you do decide to create such pages, there is one issue that you need to be aware of.
[2003-07-30] Software to help you create a robots.txt file
Robogen is a software for Windows 95, Windows 98 and Windows NT based computers which can help you create robots.txt files without having to worry about the correct syntax of a robots.txt file. It comes in two editions: the free Limited edition and the Standard edition which costs $12.95. You can get Robogen here.
[2003-07-30] Improve the Link Popularity of your site
Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking.
[2003-07-30] Submitting your site to the Open Directory
Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being listed in the Open Directory.
[2003-07-30] Becoming an Open Directory Project Editor
Getting your site registered by the Open Directory is vitally important as far as search engine positioning is concerned. In order to see how you can do that, see my article on this topic. However, sometimes, it may so happen that try as you might, you just do not manage to get your site listed in the Open Directory. Or, it may also happen that the description under which your site is listed is not optimum.
[2003-07-30] Are You Walking the Talk?
I saw a television commercial the other day. It actually made me laugh out loud. It wasn't funny "ha ha," it was funny ironic. A local telephone service provider was singing its own praises about what wonderful service it provided. "Yeah, sure!" I thought. I used to live in the area that this particular provider covered, and I know for a fact their service is anything but wonderful.
[2003-07-30] Is The Whole World Dishonest - You And Me Included?
Let's face facts; most of us are quick to doubt the integrity and honesty of people involved in certain professions. We find it easy to mistrust politicians and are wary of people involved in car sales, insurance, real estate and the advertising industry. There's even a shadow of suspicion cast over the legal profession thanks to the fraudulent activities of just a few solicitors.
[2003-07-29] How to Add 1,000 Subscribers To Your Ezine Every Month
I keep getting asked week after week from individuals online exactly what my key is to internet success. How can they duplicate my business in a few easy steps?
[2003-07-29] Seven Ways to Add 100 or More Subscribers To Your Ezine Daily
The best way to make money on the Internet is to build your own opt-in list. This way you can build a relationship with thousands of potential customers all over the world without spending more than a couple hundred dollars a year for the Internet access and the list management tools you use.
[2003-07-29] Do You Have the Right Stuff To Build An Internet Business
Today, I want to cover a subject that people online just don't talk about that often. We cover the technical aspect of marketing online, but we never seem to talk about the inner aspects of being in business for yourself.
[2003-07-29] Building An Internet Empire One Day At a Time
Have you ever seen a new Internet marketer in real life trying to figure out what they should do first online?
[2003-07-29] Developing the Right Attitude For Making Money Online
Do you really want to make money online? Do you want to develop a business which can make money for you 24 hours a day 7 days a week almost automatically?
[2003-07-29] Secret of Happiness in Life and Business
Let me begin by telling you a story...
In Indiana, there lives a woman who works 8 hour days 6 days a week at a local computer company. We will call her "Barbara" for the sake of this article.
[2003-07-29] The Three Words Your Web Site Can't Live Without
There are three words which are major keys to success of any web site. Understand these three words and you will find yourself halfway to success on the Internet. Disregard them, and you will always be struggling to find any type of financial success through online marketing.
[2003-07-29] 10 Quick Traffic Building Tips For Any Web Site
The question most often asked on the Internet is, "How do I get more traffic to my site?"
[2003-07-29] 7 Little or NO Money Strategies For Building Traffic To Your Web Site
Every web site has ONE thing in common: to be successful, they must have traffic. No Traffic will equal NO sales no matter how well done your site is or how high your closing rate is. So, every web site out there is looking for ways of producing more traffic at a lower cost.
[2003-07-29] How Do I Effectively Advertise in Ezines?
I've been publishing ezines for years - and I have seen some pretty awful ezines - no original content, just pushing products of their own, etc. Some have high subscriber numbers - watch out and verify - I tried some and guess what? They often go to safe-lists or some other listings that do NOT qualify as subscribers. Many publishers keep their bounced addresses in their count - another red flag.
[2003-07-29] Unlock your website sales just by counting
A conversation is always much more interesting if the other person has a genuine interest in you and your interests. We all respond to that. The same is also true in a sales conversation, customers respond to that too. Potential customers will be much more likely to buy from you if they feel that you are genuinely interested in them and the problem or need they have. However, it must show by being clearly visible in the language that you use in your website's text content.
[2003-07-29] What exactly do you do again?
We are all exposed to a huge amount of information these days. We are information rich and time poor and have had to develop skills to counteract that and be more efficient with our time. We've become masters at quickly filtering out the information we need and discarding the rest.
[2003-07-29] Customers, we want it ALL dont we?
It is the information age. We've never had so much access to so much information (and services) from the convenience of our own home, workplace and now even from public and mobile phones. As individual customers we are now used to having all that access and at anytime that suits us. It is supreme convenience and on our terms.
[2003-07-29] How to de-junk your website
Like any other space, websites gather junk over time too. Before you know it, your whole website is slowed down and losing sales because of it. Its time to clear it out and ensure your website is working at its most effective and selling your products at every opportunity and not losing sales at every opportunity.
[2003-07-29] Quick grab 'em! (...while you still can)
What's the first thing you want to know when you arrive at a new website? You want to know what's in it for you, right? If the answer is not much, your finger, which is already twitching on the mouse button, is ready to transport you away immediately to another website that does have something for you. Your potential customers think exactly the same way. They want to know what you have for them and they want to know right now.
[2003-07-29] The WOW! factor - Have you got it?
Every so often you suddenly come across one website that makes you sit up and pay attention. There's just something about this particular site that really works and draws you in right from the start. You perhaps can't even put your finger on what makes it work. It just does.
[2003-07-29] Are you failing to sell your company to your potential customers?
Would you just sit by your business phone and let it ring until it stops? No, of course you wouldnt. Why wouldnt you? Because you would potentially be losing important business and income. How much would just one missed call potentially cost your business in lost income, including repeat business? Hundreds? Thousands? More? Now, consider your website in the same way. If your website isnt answering your potential customers needs and encouraging them to buy from you, you can be losing just as much business and income, or even more.
[2003-07-29] STOP! Stop right now!
These days we are all busy and under pressure to squeeze ever more into our working day. Often, we are so busy working and earning a living that we lose sight of our goals. This is especially true when you run your own business. You are so busy actually running your business that you lose sight of the reasons that you started it in the first place and the goals you want to achieve.
[2003-07-29] Focus! Focus! Focus!
The success of your online business relies on you making sales, actually selling your product or service to paying customers. The more the better. To get those sales you need to communicate well with your potential customers and make a good sales pitch. What you say and how you say it are therefore very important and can make the difference between your business succeeding or failing.
[2003-07-29] How to get your business online
This article is for all those who have asked "how do I get my business online?" or have just plain been putting it off because you dont know where to start or who can help or how much it will cost.
[2003-07-29] How your business can win online
There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website.
[2003-07-29] You cant just build a website and hope it works!
Like any area of business your website needs some effort from you if its going to be successful. You'd be foolish to just build any old website and hope it works. Yet this approach, or rather lack of approach, is still widespread on the internet. Businesses still dont seem to understand what the internet can do to benefit them and their customers. They just dont get it.
[2003-07-29] Does your homepage work?
All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again.
[2003-07-29] How to get more sales from your website NOW!
The fundamentals of business are the same online as they are offline. Making income and profit is vital to the success of any business. How are income and profits generated? By SELLING products.
[2003-07-29] What can the Internet REALLY do for me? - 12 KEY BENEFITS
In my conversations with business people i've noticed a surprising lack of understanding about the Internet and its potential for their business. Most know it is important for business in general but dont really know why. Few really understand what it can specifically do for their organisation, "What can the Internet really do for me?" This article aims to answer this fundamental question by identifying some key benefits to help you start reaping the benefits of the internet for your business today.
[2003-07-29] PLEASE dont make the biggest mistake on the internet today!
Everyday I see a common mistake being made on websites all over the Internet. It results in lost customers, lost sales, poor visitor figures, lost profits and more. In short, it has a negative impact on all aspects of the website and company concerned. Its also completely unnecessary and costing businesses dearly. Rectifying this one mistake would transform websites and businesses increasing sales, profits, customers, recommendations, etc.
[2003-07-29] Top Seven Ways to Tune up your Website
We're in a recession, and perhaps your business is slightly slower than usual. But it's always a good time to take stock of what's working for you, and what needs some attention - including your Web site!
[2003-07-29] Money Lessons From Cashflow 101
I started playing Cashflow 101 board game two years ago. The board game was invented by Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, to increase your financial intelligence.
[2003-07-29] How Did I Get Started Online?
In this article, I'm revealing my personal experience of how I started my online business and who influenced me the most with regards to Internet business.
[2003-07-29] Starting Own Business: The Four Main Ways
The idea of being your own boss and running your own business excites you.
[2003-07-29] Top 7 Traits Of Extremely Wealthy People
Wealthy people share common traits. That's why they are wealthy. If you want to be extremely wealthy, learn and own these traits:
[2003-07-29] Are You Ready To Be Your Own Boss?
You have this burning desire you want to be on your own. The temptation is so great that you want to quit your job. Enough is enough. You're sick of working for other people for a ridiculous pay.
[2003-07-29] Money Myths Of The Poor
From tender age, we were exposed to myths about money and myths of being rich. Be it from our parents, brothers, sisters, relatives, or friends. The myths that we have determine our financial well being in our adult lives.
[2003-07-29] Are You Financially Fit?
When it comes to health, you go for a medical checkup to see if you're physically fit. The medical report will tell everything about your health.
[2003-07-29] Overcome Fear And Make Money
At times, you might have thought about excellent money making ideas, which can turn you into a millionaire. Unfortunately, you do not have the courage to turn your ideas into millions.
[2003-07-29] Why Financial Freedom?
Have you ever thought about this question:
"Why do you want to achieve financial freedom?"
[2003-07-29] 7 Keys in Getting Your Prospects to Act
Today I would like to look at the matter of persuasion. How do you get your prospects to take action?
[2003-07-29] The Marketing Magic Word.
You have heard this word before. It is what you dream about as a marketer. This is the key that would put the magic in your marketing results. Can you guess what that word is?
[2003-07-29] Your Marketing on Autopilot.
In this article I would like to take a look at something that is crucial to your marketing success - the importance of Automation.
[2003-07-29] Your Number One Asset.
I would like to talk about your most important marketing asset of all.
[2003-07-29] Writing Powerful Headlines for your Ads.
In a previous article we talked about writing to persuade. Today I would like to look at one of, if not the most important part of your ad. This is the HEADLINE.
[2003-07-29] 7 Ways to Build Your Credibility on the Web.
In a way the Internet may be compared to the Wild Wild West. (Where do you think the acronym WWW came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospect's mind is crucial.
[2003-07-29] 7 Top Free Strategies to Promote Your Website
Website promotion is a big issue on any webmaster's mind. You need to let people know that you exist and doing this for free is both possible and effective. Here we would look at the top 7 ways of getting free or almost free website exposure.
[2003-07-29] 7 Top Paid Strategies to Promote Your Website
Some people argue that there really are no free lunches; somebody has to pay for it. Although this may not always be true, you usually get what you pay for on the Internet.
[2003-07-29] 3 Quick Tips for Selling More on Your Website
Recently, after a delicious dinner, a long-time friend said to me, "I'm at my wit's end. I've got traffic. People are clicking on my product pages. Why aren't they buying?"
[2003-07-29] How to Make Your Affiliate Program Profitable
You set up an affiliate program for your website and some affiliates signed up. But now you see your affiliate sales are less than delightful.
[2003-07-29] Website Marketing Mistakes Smart People Make
You have invested your time and money into putting up your website. Your prospective customers are out there somewhere and you want to make aware of your site, what you offer and why they would want to visit.
[2003-07-29] Website Owners: How to Get Sales and Marketing Help
Many people mistakenly believe putting up a website is marketing.
[2003-07-29] A Cost Effective Way to Advertise Online . . .Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (http://www.mailwasher.net)
[2003-07-29] Congratulations! You’ve Gotten the Visitors to your Site! . . . now, can they find what they’re looking for?
As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.
[2003-07-29] One Way to Solve Memory Problems with your Computer
Some of us aren't lucky enough to have brand new computer systems that are loaded with memory and bells and whistles. Plus, many software programs are RAM memory guzzlers, and they don't "release" that memory when the program is closed. That means that your system is unable to recover that memory and use it with other programs.
[2003-07-29] How Can You Learn How to Achieve Top Search Engine Rankings?
If you're serious about having a successful online business, you need to spend some time studying the search engines and how they operate.
[2003-07-29] How Can You Tell if a Search Engine Marketing Firm Is Legitimate?
Have you ever gotten e-mail similar to this:
[2003-07-29] Interested in Working at Home? Consider a New Career as a Search Engine Marketer!
With the advent of the Internet, more and more people are looking for full- or part-time jobs in Internet-related industries. Needless to say, being able to work at home is ideal for those who can't find work in their location but who don't want to relocate. It's also ideal for those who need to work from their homes, such as mothers with small children or physically challenged individuals.
[2003-07-29] The Fees and Concerns of Professional Search Engine Optimizers
...and what their customers should know when doing business with them!
[2003-07-29] Reciprocal Linking Techniques For A Successful Web Site
Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.
[2003-07-28] How to Increase Sales With Payment Options
In today's fast-paced world, ecommerce is growing at an explosive rate and most ebusinesses know that offering visitors the ability to buy online is becoming essential. The Internet is a direct marketer's paradise -- no, make that an impulsive shopper's paradise. And when customers can buy on impulse and do so in the privacy and convenience of their own homes or offices, the likelihood that more sales will be generated will definitely be higher.
[2003-07-28] How to Get People Into Your Site and Respond
Like a newspaper as well as any direct response marketing process, a web site's front page must captivate its audience and cause them to read further. It must first grab a reader's attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of a site from the moment they arrive.
[2003-07-28] The Importance of Budgeting
Until recently, I served the Music industry as a record promoter and media publicist. After having begun my own music career as a recording artist and successfully self-marketing my first recording, I realized that there must, literally, be tons of musicians who could utilize my skills. And, I was correct...there were.
[2003-07-28] The Top Seven Mistakes Websites Make
Throughout my research, I'm always surprised when I stumble onto websites that seem to offer great products and services but lack or fail in certain important elements -- elements that, with just a few short changes, can help multiply the results almost instantaneously. Generally, I have found that there are seven common mistakes that these sites make.
[2003-07-28] A Match Made in Cyberspace
Along with starting a business on the web comes many new issues that were once nonexistent in the physical world. In addition to the possible infringement of trademarks, copyrights and international laws, floodgates to an overabundance of risks have literally been smashed wide open.
[2003-07-28] How To Start & Run Your Own Firewood Supply Business
If your an outdoors type who is not afraid of a little hard work, supplying firewood can bring you a nice income every year.
[2003-07-28] Design Your Online Success
Website design has always been a fascinating area for me -- not entirely in the realm of graphics but also of flow, navigation, appearance, and content. I love to surf the web almost exclusively to learn about different feels and flavors. In the process of doing so, it amazes me to see how some sites appear smooth, professional, and refined, while others smack of being put together horrendously quick -- even when the company is reputably of high quality.
[2003-07-28] How to Increase Hits With Traffic Generators
If you don't maintain a key presence online, whether your business is online or offline, your competition will devour you. Because the marketplace has become hypercompetitive and supersophisticated, access to information as vast and as fast as the worldwide web is all the more reason to market your company in cyberspace let alone to put your company in it.
[2003-07-28] Thinking about starting a business? Ask these questions before you take the plunge.
(1) Do you offer a clear, unambiguous benefit that your target market can't live without?. Ideally you can learn whether demand exists for your service. Otherwise, don't dive in. Dip a toe into the water to see if it's warm.
[2003-07-28] How to Reap Relative Rewards With Referrals
A recent issue of Global Internet Marketing News (http://linz1.net/GIM.html) reported an interested piece on how word-of-mouth advertising is statistically getting more nods from the online business community let alone the marketplace. Entitled "Word-of-Mouth Drives E-commerce," the article pulled some interesting facts from a recent three-part study.
[2003-07-28] Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.
[2003-07-28] How to Multiply Your Marketing Like a Virus
The big talk on the Internet these days is about "Melissa" and its copycat versions, such as "I Love You." No, it's not an adult oriented website or some new software game but a virus. And the devious (or perhaps even brilliant) way it works is that, after opening the email attachment, it sends more virus-infected emails to the first fifty people in your address book without your knowledge.
[2003-07-28] Common Sense Consensual Marketing
One of the things most if not all Internet marketers come across at least once in their lives is "spam." Whether they've used it, contemplated it, rallied against it, or received it, the deceptively appealing nature of unsolicited commercial email as well as the gut-wrenching, mind-numbing, nerve-racking person-hours it takes to manage spam makes it the most detested form of online marketing. But the question remains: Why is it still being used?
[2003-07-28] Negative Bytes Can Come Back and Bite You
As most of my business is found through referrals, I received a call from a company that was referred to me by someone at the college where I teach marketing management. They were looking specifically for help in the area of ecommerce (i.e., SQL database programming, shopping cart software, and notably merchant account set-up, which is in my estimation a more daunting task here in Canada when compared to the American banking system).
[2003-07-28] Advertising is a Numbers Game
Ted Turner once said, "Early to bed and early to rise, work like hell and advertise." While the first part of that equation is probably the one I follow the least (sleepless nights working the web are just too many to count), there is an immense truth behind it all. To survive and thrive in today's hypercompetitive online world, one has to both work hard and advertise -- which are in my estimation two key ingredients of continued online business success.
[2003-07-28] How to Work Smarter, Not Harder
Online, I believe business success is certainly easier to achieve than its brick-and-mortar version. It's not a free ride and it definitely requires some time let alone work. But on the web, I also believe that one can easily -- as that famous cliché goes -- work smarter instead of harder.
[2003-07-28] Google Adsense Could Mean Death to Affiliate Programs!
The popular search engine, Google has introduced a dramatic new contextual advertising service called Adsense. This new program could mean death to affiliate programs on those web sites that qualify for the Adsense program. Why would Google advertising affect affiliate programs? Because Google is making Adsense ads available to smaller content rich sites.
[2003-07-28] The Greatest Marketing Secret of All Time
If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things, but most of it comes down to three core practices:
[2003-07-28] How to Name a Product, Service or Company
Today, it is an understatement to say that we are constantly bombarded with information of nuclear proportions. The roles of both the consumer and the entrepreneur have become so immensely challenging that choosing a business from which to buy -- let alone being and remaining in business -- has become a dizzying process. Therefore, how does one survive let alone thrive in today's explosive hypercompetitive, overcommunicated marketplace?
[2003-07-28] Don't be the Best… Be the First!
An Article Inspired By The "Law Of Leadership" From My Two Favorite Marketing Mentors, Jack Trout and Al Ries.
[2003-07-28] How to Make Your Name Stick
In our overcommunicated society, we are constantly bombarded with messages that seem to be just one big blur of sameness. Limited by society's very short attention span, your marketing message has to be effective to the degree that it must communicate its essence and create top-of-mind awareness within an extremely short amount of time. Names are often the best tools -- and sometimes the only ones -- for accomplishing this efficiently.
[2003-07-28] How to Maximize Your Visibility
For a business to survive and thrive in this hypercompetitive world, there are some tools that are considered absolutely essential. These tools, which I call support systems, include search engines, directories, and particularly the yellow pages. However, they are often misused because most businesses misinterpret them as advertising mediums. They are not.
[2003-07-28] Blend Bullets and Benefits to Boost Buyers
One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio. It's the use of bullets within your marketing copy. Bullets are captivating, short and sweet, intriguing, and pleasing to the eye. But most important, they reinforce the offer, deliver straight-to-the-point benefits, and are clustered for greater impact.
[2003-07-28] How to Use Guarantees to Increase Sales
While the greater portion of my career has been in business development consulting and speaking, I have spent many years in direct marketing and three years on the Web. My favorite marketing "guru" is Dan Kennedy, often dubbed "The Millionaire Maker" (see http://www.DanKennedy.com). And if there is one lesson that he teaches from which I derive the most profitable results in my direct marketing efforts, one of many from a system he calls "Magnetic Marketing," is the awesome power behind the use of guarantees.
[2003-07-28] How to Energize Your Marketing With Colors
I was once asked this question: "In relation to colors on a web site, have you done any research or found any material on what colors are more pleasing to the site visitor, or even what colors tend to produce more sales?" I believe this could be an important area that many of us overlook. Here's my answer.
[2003-07-28] How to Increases Sales With Follow-Ups
Have you ever been lucky enough to receive those nice letters from collection agencies? In addition to being persistent on the phone, collection agents are known to be terribly effective when their efforts are combined with a series of letters that seem to be as equally relentless.
[2003-07-28] Why Word-of-Mouth Works Wonders
Viral marketing is the process of implementing means through which the knowledge of your existence self-propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other. Unlike unsolicited advertisements or "spam," which usually stops once it reaches its destination (and the reason spammers must keep spamming in order to remain successful), viral marketing continues to spread almost effortlessly since the people who refer you to others know each other. Also, those who get to know you (or to know about you) through third party referrals grant you a higher level of confidence, credibility and loyalty.
[2003-07-28] How to Close Sales in The New Millennium
Are you a salesperson? Do you "close" sales? Are you often playing psychological tug-of-war with your clients? Most of us do. I did that for the greater part of my sales career. From the "assumptive close," the "trial close," right down to the famous "Benjamin Franklin close," I've used quite a few of them if not all of the tricks in the book. However, things have changed.
[2003-07-28] How to Target Your Most Profitable Market
If you already solve a specific problem, then targeting your market as much as possible should be the obvious next step. However, this is where many marketers fail, for they are trying to be "all things to all people" and attempt to market their product to everyone. Instead, try to discover the demographics and psychographics of your niche -- your specific (or greatest) market. Then market to that audience more than any other and as often as possible.
[2003-07-28] How to Generate Better Leads
A big mistake businesses often make when they market themselves is the fact that many try to sell directly in every communication they produce. And, as a result, they generate huge amounts of "prospects" that lead to little or no business (or what I call "expects"). They think that by selling themselves right in the ad they will get not only an immediate response but also immediate business. This oftentimes backfires and can even take away customers.
[2003-07-28] How to Create Powerful Strategic Alliances
I truly hate networking. Really, I do! I hate it because, in my experience, it hasn't brought me anything substantial in return. But wait a minute, hear me out. Networking isn't a bad concept; far from it. With today's highly competitive environment, networking can be a fantastic marketing tool. Referral-sources can become potentially effective in bringing you business.
[2003-07-28] Compel Customers to Propel Sales
Surfers are shopping online more and more and the greatest determinant in what will help them increase their willingness to buy is the ease, confidence, and speed with which they'll be able to shop. Therefore, merely "being" online is no longer adequate -- a business must also sell to, transact with, and deliver its product to its customers persuasively and promptly.
[2003-07-28] The Importance Of "The Ad For The Ad"
"Top-of-mind awareness" is not exclusive to marketing in general. It also applies to an advertisement's headline. Many people use boring or unappealing headlines for their ads, and it surprises me when I see many ads with headlines that do not communicate a precise, immediate, and direct benefit. While such ads do not generate the response nor the business for which they were intended, the headline and not the ad may be to blame.
[2003-07-28] How to Make Your Phone Number Memorable
When people decide to buy from you or to at least inquire further, your contact information may not be in front of them at that specific point in time. Therefore, they'll probably want to avoid the hassle of having to look you up. They will try to skip the inconvenience of searching for your contact information by, among other things, asking others if they happen to know.
[2003-07-28] How to Carve Your Niche in the Marketplace
In today's hypercompetitive marketplace, long gone are the days of mere prospecting and crafty (and often misleading) sales tactics using 1,001 approaches to "close the deal." Due to the information revolution, prospects are now more informed, more educated, and incredibly more sophisticated than ever before. Using a plethora of techniques such as these are no longer effective -- or in the very least, they are not as effective as they used to be.
[2003-07-28] How to Use "Upwords" to Increase Response
I once took a media communications course in which I discovered an interesting example of the way the mind works. As part of a given lesson, a videotape was shown of a televised newscast during which a journalist was about to give a live report on a forest fire that was devastating the mid-west. The news anchor in the television newsroom said: "We now take you to Sally Smith -- she's in the station's helicopter flying above the scene of the fire."
[2003-07-28] Do You Really Want a Job?
It is always amazing to watch recent graduates, both high school and college, as they enter the real business world. Almost without fail, they are ill prepared for the rigors of a successful job search. Sometimes it seems as if they really don't want to find a job.
[2003-07-28] Don't Borrow from Your 401(k) Plan!
Most companies that have 401(K) retirement plans allow their participants to borrow from their plan account. Unwittingly, these companies are placing their employees' savings at risk by offering this feature, which is not a required part of any 401(K) plan.
[2003-07-28] Good Communicators Create Successful Companies
It's always interesting to study the internal and external communication policies and procedures of small and medium size businesses. Companies that cultivate open and honest communications with employees and customers inevitably are highly successful in their marketplace.
[2003-07-28] Thumb Drives - Great New Technology!
The ability to easily move data from PC to PC with minimal inconvenience is just another benefit computers have brought to the current business world.
[2003-07-28] 7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Use one, two or all of these strategies for a quick shot in the arm.
[2003-07-28] Are You Killing Your Website Sales?
Do people visit your website just to leave right away? Are you enticing them to look around further or to buy, or are you just turning them away and killing sales?
[2003-07-28] Finding the Errors on Your Site
When you are building your site, and try to test it in a browser, do you sometimes (or perhaps more often) get an error message telling you that your site contains a script error, and would you like to continue running scripts on the page - yes or no?
[2003-07-28] Places to Search at and to Submit Sites
Once you have your site organized and make it quite targeted to the theme you are trying to keep - full of the proper keywords, etc. - then you should start to submit your site to directories and search engines.
[2003-07-28] Save Your Traffic From Error Pages
When I took the time to look into the error pages that showed up, using my site statistics tools at my domain, I saw that people were trying to access pages that were not set up! I was losing traffic that was looking for me!
[2003-07-28] Get Listed on Google!
The major players are teaming up - Yahoo! will be pulling searches from Google and they will apparently appear to blend seamlessly within the Yahoo! searches. This means you should try to get your site listed in Google in order to take advantage. It could be a free way to get listed in Yahoo!
[2003-07-28] Keep Your Old Sites Up
When you abandon a page on your site, rather than deleting it, find some way to re-configure it and keep it up.
[2003-07-28] 8 Easy Steps to DOUBLING Your Online Profits By Next Month!
Everyone wants to make REAL money online. Now, with this easy to follow strategy, you can. Be sure not to skip any steps, and if all goes well, you'll be well on your way to doubling your online business income every month ... hopefully by next month!
[2003-07-28] Fool-Proof Advertising Tactics to Save You Time AND Money
There are several ways in which F.A.T. can save you time and money. What? No, I don't mean the cellulite on the backs of your thighs, I mean "Foolproof Advertising Techniques" -- in ezines.
[2003-07-28] Are You Swiftly Killing YOUR Financial Future?
Don't get defensive, and don't become offended by the points made in this article -- this is meant to HELP you. So if you're ready to learn how to avoid a common marketing faux pas, then put on your thinking cap and let's get to work! :)
[2003-07-28] I Do Not Like That Stuff Called SPAM, I Do Not Like It, 'Spam I Am!'
How annoying is unsolicited email? Pretty darn annoying indeed. Even so, spam (unsolicited email) is inevitable in your online business, as much as we hate to think so. However, there ARE definite measures you can take to reduce the amount of junk mail that consumes your time on a day-to-day basis.
[2003-07-28] 'Hit the Road, Jack!' Giving Difficult Customers THE BOOT!
Have you ever heard the adage, "the customer is always right?" Yes? Well, it doesn't apply to home business owners and entrepreneurs. No, I haven't lost my marbles. It's true. This CAN NOT apply for home-based businesses, and you'd better believe I'm going to tell you why.
[2003-07-28] What Ever Happened to Customer Service?
Have you ever been fortunate enough to experience this seemingly extinct concept called "customer care?" If so, you're one of the few that has yet to experience true customer service online. More often than not, we get terrible service, discourteous service, or a complete and total lack of service. Sound familiar yet?
[2003-07-28] The Top 5 SUICIDE Missions in Marketing, and How To Avoid Them
"THIS IS *NOT* A SCAM!"
How many times have we seen ads that begin like this, that we just skip right over? Or delete?
[2003-07-28] Top 10 Ways to Doom Your Sponsor-Downline Relationship
Are you in Network Marketing? Want to learn a few ways to totally destroy your sponsor-downline relationship? Use a few of these, and kill your rep in no time:
[2003-07-28] 8 Innovative Ways Personalization can Explode Your Profits
With so many people beginning to realize the worth of this ever priceless marketing tool, personalization is slowly but surely becoming one of the most effective marketing methods on the Internet today. Are YOU using personalization yet? If not, your profits are sure to start suffering soon. Here are 8 priceless ways to easily double your sales and profits through the use of personalization:
[2003-07-28] Are YOU the Victim of Business-Threatening Rumors?
In the online business world or otherwise, people are going to say things about you or your business in an attempt to knock you for a loop, and destroy the credibility that you're working so hard to build. Why? Maybe they like to get people down. Maybe they have nothing better to do. Maybe the idea of other people's success is threatening. It could be all or none of those.
[2003-07-28] 'How Rude!' -- Internet Marketing Tales From the Darkside
1. "Take me off your mailing list. I did not write you for information and I do not want your mail. If you continue to mail your stupid information to me, I will consider it harrassment."
[2003-07-28] I've Been Shot! -- The Deadly Battlefield of Internet Forums
The online marketplace has become a super-charged minefield of opinionated "professionals" and heartless know-it-alls. Playing their game is deadly, and if you don't watch yourself, you could lose a leg.
[2003-07-28] Professionalism on the Internet: Will it ever REALLY exist?
Everyone seems to be writing articles about professionalism on the Internet lately. And, as much as I hate to conform to "the norm," I feel compelled to do the same. Only, in THIS article, I'll be telling it like it is ... no holds barred.
[2003-07-28] The 5-Point Checklist for Getting Advertisers to Your Ezine
These points shouldn't even need to be discussed, but it never ceases to amaze me how many ezine publishers give no thought to the content of their advertising page. There are no "secrets" to be told here. Just good, old-fashioned common sense is all it takes to get more advertisers to your ezine on a regular basis.
[2003-07-28] 7 Unique Ways to Make CONSISTENT Profits from Your Ezine
Ezine publishers today throw any old thing in their publication to make it attractive for readers. In doing so, they often forget why they started their ezine in the first place -- to make a profit. Use these 7 unique techniques to secure a CONSISTENT profit from YOUR ezine, and leave those other confused publishers in the dust:
[2003-07-28] How to Double Your Subscription Rate in Less than a Day
Do you run your own ezine, or are you thinking of starting one? If so, this little tip is going to prove to be VERY useful in getting new subscribers to your newsletter. Follow along, and pay attention. I'm going to give you an easy-to-follow, 3-step method to possibly double your daily subscription rate in less than 24 hours.
[2003-07-28] Home-Based Businesses: The TRUTH Behind the Lies
Part of the "American Dream" is to be able to work from home. People want to have freedom and flexibility in their schedules, have more time with family, become financially independent, or maybe have the option of working at home due to health problems. But, whatever the individual reason, it all boils down to the simple satisfaction of taking control of your life. That's when people start looking for that ideal job or business from home.
[2003-07-28] Is Your Home Business Right For YOU?
Part 1: Getting Started
There are a lot of things you should take into consideration when choosing a home business that's going to make YOU happy and pay the bills, or give you that extra income you need. If you follow this plan I've laid out for you, you should have no problem at all finding a business to suit your needs.
[2003-07-28] Know Why Your Business is Failing?? I Do ...
The following article can honestly mean the difference between a home business that's a shining success and one that's a miserable failure. Are you going to take this material, study it, and USE IT ... or are you going to become a statistic and let it slip through your fingers?
[2003-07-28] How Organizing Your Time Can Save You Money
Applying these ten proven time-saving tips can mean the difference between your Internet marketing and home business success, or a life-time of struggle to make ends meet! If applied effectively, these little gems can be some of your most effective money-makers.
[2003-07-28] 5 Quick Tips for Creating an 'Effective' Website
Although I wouldn't call myself a website design guru, I know what works and what doesn't in creating a successful website. I'm a super-fast learner, and I want to pass on my knowledge of website design to you, in only a few short paragraphs. Of course this isn't meant to be a full-fledged course on website design -- I hope to tell you the main things that you should be doing to design an effective website.
[2003-07-28] AIEEEE! The Top 8 Web Design Disasters: Are you sending YOUR visitors screaming?
The following eight tips aren't meant to offend, but to teach. I want to help you avoid the same terrible web design mistakes that I made in my first few months online. And, believe me ... when I look back on some of MY first pages, I CRINGE with repulsion!
[2003-07-28] Is YOUR Website Ready for the Public?
It truly does pain me to see the number of "business" websites out there that just don't belong. If you conduct a search on Alta Vista for "home business tips," I guarantee you you'll see at least six out of the top ten listings that are breaking some of the most important web design rules, and yet others that wreak bloody HAVOC on your eyes.
[2003-07-28] That Left-Hand Side: Turning Your Website Into a Potent Sales Machine
Only a few of the millions of business websites online actually generate a *consistent* profit. There's one critical thing that nearly all of these websites have in common, which is how they use their upper left-hand corner. Are you using YOURS correctly? I hate to sound cynical, but probably not.
[2003-07-28] Generate 416 Unique Visitors to Your Website in ONE Day, Free!
In only one day, I had over 400 new visitors clamoring their way into my website. I didn't use spam, it wasn't through ezine advertising, and it didn't cost me anything -- not one thin dime.
[2003-07-28] Create Your Own Ezine Traffic Machine
How would you like to reach a couple of million people with your products and services...for FREE?
[2003-07-28] 5 Internet Myths Still Floating Around
You would think that some of the old Internet myths would just die off with the growth of Internet commerce, but some of them just won't die. Even though you can't ignore the growth of online commerce, businesses still believe some of the exact same myths that were started years ago.
[2003-07-28] 57 Resources for Internet Marketers
Below are 57 Resources that are valuable to every Internet marketer. I have gleaned these gems right out of my Internet Explorer bookmark file to show you a few of the sites which are valuable to my Internet business.
[2003-07-28] Don't Re-Invent The Wheel...Improve On It
Today, instead of just reading an article, I want you to think of this as more of a heart to heart talk from one marketer to another. I am going to share some of my thoughts and opinions of what I see going on in the Internet marketing community. So, forgive me if it appears that at times I am rambling on throughout today's issue.
[2003-07-28] Give First and Prove Your Worth
Everybody is looking for "Insider Secrets" and "Secret Weapons" to make their internet business grow to unimaginable new heights. Well, you came to the right place today because I am about to give to you the most powerful information you will ever receive in your online career.
[2003-07-28] How to Produce a Guaranteed Full-Time Monthly Income On the Internet No Matter What Business You Are In
Today, I decided to spill the beans and reveal to you exactly what I do step-by-step to make money online. If you pay careful attention, this could quite easily be the most important article that you will ever read in your online career.
[2003-07-28] The Internet Marketer's Lifestyle
It's not the money. It's the lifestyle.
That's right. It isn't the money that motivates many people to turn to a home based business or to start their own Internet business.
[2003-07-28] Is Your Web Site Worth $287 Million?
Is your web site worth $287 million dollars?
If not, maybe you need to read this article.
[2003-07-28] UpSide Down Marketing
The normal business process is to have a product, start looking for prospects, and make the sale. Guess What? Normal businesses also don't work very well!
[2003-07-28] You Just Need a Few Good Clones
Have you ever seen the movie "Multiplicty?"
Well, in this movie, actor Michael Keaton plays an individual who ends up over his head with too much work to do. He ends up getting offered a chance to eliminate some of the work by being "cloned."
[2003-07-28] 13 Breakthroughs For Immediate Profits...
Too often businesses and individuals only think of profits in a linear fashion. They think of adding 10% more customers this month or this year. They think of growing in small little steps.
[2003-07-28] Are You Neglecting 70% to 90% of Your Internet Profits
At the very beginning of this article, I want to tell you about a horrible mistake I have been making lately. I have been neglecting the place where 70% - 90% of most Internet profits come from.
[2003-07-28] One...Two...Three...Profit
Most people are overwhelmed when they first start marketing online. There are so many things to learn and so many different gurus teaching different techniques that it is almost impossible to figure out what to do.
[2003-07-28] The Truth About Earning $1,000 or More Weekly From Affiliate Programs
Everyone is talking about them. Almost everyone is a member of at least a few of them. Affiliate programs are hot. You can usually sign up for free and be selling products within 5 minutes. The web sites, sales letters, and order shipping are all done for you. All you have to do is promote.
[2003-07-28] The Big Lie...
There is a BIG lie circulating on the Internet...and I am going to expose it to you today once and for all. Today, there will be no beating around the bush.
The Truth has to be told.
[2003-07-28] Why Digital Publishing Is the Ultimate Internet Business
Opportunities abound on the Internet, but one opportunity stands head-and-shoulders above all of the rest for home based entrepreneurs. That opportunity is in digital publishing.
[2003-07-28] Interview with Judy Cullins, Book and Internet Coach
Interview with Judy Cullins by P.L. Fry President, Small Publishers, Artists and Writers Network (www.spawn.org) c. 2003 All Rights Reserved.
[2003-07-27] If You Build It, Will They Come
A movie a few years back made the concept of building something and having people show up famous. And, as Hollywood would have it, it worked. But this is the real world. Or at least the real internet world, and things don't happen exactly that way.
[2003-07-26] Creating Printer-Friendly Web Pages
Reading from a computer screen is uncomfortable, so users may often want to print the page they're viewing. The problem is that web pages don't usually lend themselves to print.
[2003-07-25] Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
[2003-07-25] Private Minisites Pave Paths To Profits!
A recent, growing trend on the Internet is the private minisite -- it's a small, password-protected website that offers "insider information" on a topic that might be of interest to a specific audience. Similar to an ebook, it offers information that's geared for a specific group, niche or vertical industry.
[2003-07-25] Don't Duplicate... Differentiate!
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. Keep in mind that price is *never* an issue -- what's important is the value behind the price.
[2003-07-25] What is MLM ?
Multilevel Marketing is one of the fastest growing yet most misunderstood methods of moving products in use today. It has been termed by many as the Wave-of-the Eighties.
[2003-07-25] Simple Search Engine Savvy
The smart Internet marketer knows that she must go beyond the search engine to produce good quality traffic. Granted, search engines do help. But they are not a panacea. (And most people they are.) They're simply a lazy way to do so with results that can often be mediocre at best.
[2003-07-25] “MARKETING WITH A GOLD IN VIEW”
You have your business up and running. But that is only one part of the puzzle is solved. The other part is your marketing which is the far most important part to solve. Like many people who have asked this question over and over again, how do I get traffic to my site?
[2003-07-25] Gain Fame Playing The Domain Name Game
As of June 2001, over 22.7 million ".com" top level domains (or "TLDs") have been registered. In other words, the Internet consists of close to 23,000,000 dot-coms,which,in turn, are 76% of all TLDs. It means that you're more likely to win the lottery than find a good domain name.
[2003-07-25] Three Things You Can Learn from the Lunar Real Estate Boom
Today I received a very odd email. I got a real long laugh out of it, yet I thought keeping the message could serve real purpose in helping me deliver my message to you.
[2003-07-25] Priceless Publicity For The Pennywise
Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.
[2003-07-25] The Eleven Tenets Of Reality PR And Why You Need To Learn Them
PR is a hard job. You get rejected almost as often as actors looking for their big break. Journalists loudly, and often rudely, call PR people flacks, hacks and worse.
[2003-07-25] Showing Appreciation To Online Employees Is As Simple As P.I.E.
A survey conducted by the Minnesota Department of Natural Resources found that 92% of the employees thought people should expect praise for their work efforts.
[2003-07-25] Carve Your Niche By Dominating One
I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on how to carve a niche in the marketplace. Here are a few of them:
[2003-07-25] Take Your Visitors By The Hand
"What am I supposed to do?"
That's a question your visitors may be asking, and one you need to avoid at all costs. It's like a disease that will do nothing more than cost you sales and traffic. The solution is to "take them by the hand." Tell or show them, literally, what you want them to do -- even if it's simple or obvious.
[2003-07-25] Why Can't Microsoft Make
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
[2003-07-25] "Is a Home Based Business Right for YOU?"
Here's the basic question: Is a home based business truly the best thing for you?
[2003-07-25] What In The World Is A Widget?
Yesterday, as I was watching television (which is a very rare occurrence), a public service announcement for National Parks Canada was aired. The 30-second "commercial" centered on how to protect oneself from dangerous animals often found in Canada's wilderness -- namely bears and wolves. The commercial particularly targeted youngsters, such as summer-camp kids.
[2003-07-25] How To Infest The 'Net
People are slowly recognizing the importance if not the necessity of using viral marketing in their online marketing campaigns. Therefore, I'd like to offer a few examples to help you in your efforts.
[2003-07-25] Is Working At Home Possible For ME?
This question, in all its many forms, has continued to be one that I am asked most often. As more and more "work at home" sites appear online, it's apparent to me that there are many who would, at the very least, mislead those who are desperate to locate jobs that will allow them to work from home.
[2003-07-25] Tests, Trials And Triumphs
The Internet offers a lot of opportunity -- mainly consisting of three areas: The opportunity to make money, save money and test. But it has been my experience that a lot of people seem to focus on the first one alone. They want to make a lot of money with the web. Admittedly, it is possible (I've encountered a few Internet millionaires and some of them are very young).
[2003-07-25] Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.
[2003-07-25] How To Use Articles To Build Your Affiliate Program
Articles are the perfect promotional tool for your affiliates - they bring in more sales than banners, book covers, and ezine ads. Your affiliates can post them on their website, use them in their newsletter, or turn them into a free eBook.
[2003-07-25] Be Credible To Be Incredible
Along with the increasing population of new online businesses, as well as the recent wave of "dotbombs" and online scams, the competitive nature of the Internet will simply make the need to establish credibility an even more important issue. And in order to establish it, one must *communicate* it.
[2003-07-25] Visitors Are Not Created Equal
Last week's editorial about good customer service, especially online, brought quite a few comments from you. Some were good. Some were bad. While the good praised the efforts of those companies offering superior service, some were critical.
[2003-07-25] What's up with your business design?
No matter how you look at it, organizations whether they are large or small, mature or just starting up, have a similar set of core activities. This set consists of two points:
[2003-07-25] Entrepreneur! You!
Always thought that entrepreneurship was not something you could identify with? Think again! There is actually an entrepreneur in each and every one of us.
[2003-07-25] Master Marketing by Mustering Clusters
A great benefit of ecommerce, when compared to the traditional brick-and-mortar world, is the ability for an online marketer to track, assess and correct marketing endeavors -- almost at the click of a mouse. A specific product, service of offer is hot (or not) right now? A particular marketing effort is doing (or not doing) so well? A specific sales letter, text or even graphic on your website is causing sales to go way up (or way down)? Or one webpage is more popular than the others?
[2003-07-25] Learn Your Way To Greater Profits
I find it interesting that teleclasses and online seminars are increasing in fervor these days. Aside from the savings such courses incur (over traditional classrooms and board rooms), there are many other benefits for organizations. Some include increased speed, control and automation of content delivery.
[2003-07-25] Double Affiliate Conversion Rates with a Datafeed
Whether you are a merchant trying to enhance your affiliate sales channel or an affiliate, interested in growing your commissions, this article can help you optimize your efforts and increase revenue.
[2003-07-25] Traffic's Nice... But Who's Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is.
[2003-07-25] Losing "The Internet Chill"
Do you run a website? Send email? Is the site an inviting, personable place? Do your emails ooze with your charisma and charm?
[2003-07-25] How to Quickly Build a Massively Successful Business Even if You Have No Money, No Products, and No Customer List
When I first heard these claims, I too was a skeptic. After all, I've been building highly successful businesses for nearly two decades and thought that I had seen and heard it all. If nothing else, it sure feels like I had, until I met a young man who showed me something new.
[2003-07-25] Selling Is a Contact Sport
"It's not what you know that counts. And it's not who you know. It's what you know about who you know that counts."
- Harvey Mackay
[2003-07-25] How To "Elevate" Your Visitors
The importance of creating a persuasive opening statement on your website's index page (in the section called "above the fold," which is the top section of your website's front page, without any scrolling), is increasingly higher these days.
[2003-07-25] Web Site Credibility: 10 Simple Guidelines, Part II
If you recall, in part one of this article I presented you with a scenario in which you were searching online to purchase a DVD player. You found the DVD player available through two different online merchants and there was a $50 difference in price (including shipping) between the two merchants. The merchant with the very professional-looking website was selling the DVD player for $50 more than the merchant with the amateurish-looking web site.
[2003-07-25] Web Site Credibility: 10 Simple Guidelines, Part I
Take a moment and try to picture the following scenario. You're looking online to purchase a new DVD player. You type "DVD Player" into your favorite search engine and the result is a list of thousands of companies that sell DVD players.
[2003-07-25] Technically, Who's Your Perfect Customer?
I purchased a book this week and I must admit that the content really fascinates me. The book is entitled "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers" by Mary Modahl (VP of research for Forrester Research at http://www.Forrester.com/).
[2003-07-25] The Seven Irrefutable Laws of Sizzling Copy
There are certain things you can do immediately to help you drastically improve your sales copy. Granted, writing persuasive content is in itself deserving of an entire book. But given a choice, I believe there are seven simple tips for increasing attention, readership and desire. Here they are.
[2003-07-25] Slant Your Site to Supercharge Your Sales
Do you know from which angle your visitors are coming?
[2003-07-25] Secrets of Successful Headlines
In directional marketing, the first and most important element that can help turn a website into a truly compelling, action- generating mechanism is the headline. A headline is more than a mere summary of the website.
[2003-07-25] "Directional" (Not Direct) Marketing
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.
[2003-07-25] Increase Perceived Value By Trading Off
A student of mine, Jeff, recently graduated from my web development class. He's new to the industry and trying to build his own business. He once asked me the following question, which I thought was interesting:
[2003-07-25] Sense of Security Secures Sales
Sometimes, people ask me about security or liability issues online. I do teach some of the realities in my college courses, but I'm far from being an expert in this field and I always recommend checking with a competent, legal professional in every case. But here are some of my thoughts ...
[2003-07-25] Simple Steps to Success
The one thing that I am asked the most is: "How does one successfully market on the web?" The answer that I usually give, one that is as effective, as precise and yet as straightforward as possible, is this (read carefully because it's the big one)...
[2003-07-25] Quick Copy Critique Cases
Here are two short copy critique transcripts taken from questions I've answered over the years. Of course, my Power Prescription™ critique consultations are much longer than these, but at least you get a bit of a flavor of the type of answers I give (and maybe learn a thing or two).
[2003-07-25] Prepare for the Proliferation of Personalization
This week I read two really neat books. One of them is called "Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web" by Tim Berners-Lee, the original creator of the web. While the first half of the book Berners-Lee gives a brief history of how his invention came into being, the second half provides some fascinating insights on where it's heading.
[2003-07-25] The Number One Reason For a Web Presence
Someone once asked in the Marketing Challenge Private Site's discussion forums, "What's the number one reason a business should have a web presence?" This is a fascinating question because, very often, many businesses (particularly with those I've consulted in my practice) have no clue as to why they are online. Yes, it is a new medium that's affordable, more effective and wrought with opportunity -- especially for smaller businesses.
[2003-07-25] Ask For A Better Price
Years ago, I was in the US Air Force, stationed at Clark Air Base, Republic of Philippines. I loved the place and regretted when our unit was moved. The biggest lesson I learned during my tour of duty there was to bargain. This was a concept that was, and still is, foreign to most Americans.
[2003-07-25] Helpful Hints for Writing Articles
An interesting question was recently asked of me in one of the Marketing Challenge's Private Site discussion forums by Yasser Masood, the owner and webmaster of http://www.computerarticles.com/.
[2003-07-25] What's Your Visitor's UPA?
One of my students made me realize something important.
In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy ... Particularly web copy.
[2003-07-25] They've Got Me Under Their Skins
For the longest time, I've been a big fan of skins; no, not the kind of which you're thinking. I'm referring to GUIs (i.e., graphical user interfaces, which create the look and feel of a computer desktop or application). Skinning is becoming very popular. I, like many PC owners out there, are bored with that same old Windows look and feel. (Mac users are surely not excluded.)
[2003-07-25] Written Words Help Walk Your Talk
One of the commandments in my free ebook, "The 10 Commandments of Power Positioning" (at http://SuccessDoctor.com/free/), stresses the importance of putting things down in writing. While it may sound somewhat facetious (especially in this overcommunicated, information-overloaded, click-happy, "read-it-as-fast-as-it-shoots-across-your-screen" world), it's not.
[2003-07-25] If Cash is King, Cashflow is The Castle
Very often, I am confronted with a dilemma. One was surely an event that took place last week. During midterm exams at the college, in one of my marketing management classes, I caught a student cheating. This person had copies of class notes tucked underneath his chair, which he discreetly read from time to time, particularly when I was not looking his way.
[2003-07-25] Make it Easy for People to Find You
Due to the growing overload of information on the web, people no longer have the time to search the Internet let alone search engine results in order to find exactly what they want. More and more people would love to skip search engines and their plethora of irrelevant, or misleading, links. And many attempt to reach websites directly by typing plausible URLs into their browsers.
[2003-07-25] Mastering Narrow Marketing-Mindedness
Without question, people are getting more and more tired if not annoyed of searching through mountains of irrelevant search results. Today. we are bombarded with so much information that the Internet, which is supposed to simplify our lives, is doing the converse. On the other hand, niche-based portals (i.e., vertical portals or "vortals") promise to save the day.
[2003-07-25] Thinking "Global" in Global Terms
Final exams are around the corner and another semester is about to end. And this week in college the curriculum in my marketing management class is centered on global marketing and the new, global economy (which of course is primarily knowledge-based). Undeniably, my students were quick to point out that the catalyst, which is "shrinking" the world and giving new meaning to the expression "the global marketplace," is certainly the Internet.
[2003-07-25] Easy Promotion Tools
One of the easiest ways to promote your business or website is through promotional items. It's an inexpensive way to get the word out.
[2003-07-25] Modeling on the Web for Money
A question I'm often asked is "what should I sell on the web?" There is no doubt that this is the vaguest question one can ever be asked. Everybody has a unique perspective on things and a unique set of goals. If finding something to sell was as easy as the question implies, then people could sell pretty much anything they want. But the sense I'm getting from most of these queries is that people are looking for winning products or businesses.
[2003-07-25] So, What's in it For Me?
In the past, I often declared that the Internet is not a communications medium. It's much more than that. I'm not alone as even the government thinks the same way I do. For example, my country's telecommunications watchdog -- the Canadian Radio and Telecommunications Commission (or CRTC, which is comparable to the American FCC) -- officially declared so in 1999.
[2003-07-25] Courses, Sources and Resources
I often receive emails from people asking me where do I get my sources, statistics, news and information for my editorials in my newsletters. Some of these resources offer superb information as well as links to other pertinent sites -- while I use them as editor these sites can be of tremendous help to any Internet marketer. So without further ado, here's a partial list of the many sources and resources that I often visit:
[2003-07-25] Consistency Breeds Consistency
Surprisingly, the most important part of good website design has really nothing to do with what most people think. It is true that they all play a big part:
[2003-07-25] Marketing With a Lead Generation Sonar
A common mistake online businesses make is when they attempt to market their company, web site or product through institutional marketing methods. Institutional or conventional marketing is the kind that simply says "I'm open for business." It really doesn't do much. In essence, it simply advertises the mere existence of a business or web site -- it does not direct its audience in a clear, specific and succinct way to take some kind of action.
[2003-07-25] To Brand or Not to Brand?
The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one. While the most notable reason is the fact that the Internet expands one's target market and increases the sales potential, more often than not it is also the fact that it is arguably more cost-efficient than any other medium.
[2003-07-25] Narrow Your Focus to Broaden Your Sales
An important aspect of marketing online is the fact that people have the opportunity to effectively achieve targeted, measurable results. Too often however, marketers are told again and again by the Internet establishment that traffic is the solution to online success.
[2003-07-25] How to Fish Where the Fish Swim
Vertical portals (often called "vortals") are online directories and content-rich websites that provide information, tools and resources for a particular industry. Within a more focused environment, vortals typically provide articles, news, research data, statistics, discussions, newsletters, chat rooms, online tools and many other services pertaining to a specific niche.
[2003-07-25] Does Your Site Extend its Welcome?
On the web, targeted traffic is essential to an online business' survival. Al Ries, in his book "Focus: The Future of your Company Depends on it," wrote that our rapidly changing, technology-driven marketplace will mandate a sharper marketing aim -- particularly in the new millennium as increased competition will give more choice to the electronic consumer.
[2003-07-25] Should I pay per click or use SEO?
Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but it took you or your SEO firm a lot of time and potentially a lot of money to generate it. The fact is that even when people make what they think is an informed keyword decision for a given page, it's usually not analyzed enough. Here's a simple process to see what terms you should really use.
[2003-07-25] How to be Sequentially Superior
Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding to the offer.
[2003-07-25] Ready… Aim… Did I Say "Aim"?
If your web-based business solves a specific problem, then your chances of online success are good -- this is not a facetious statement because you'd be surprised to know how many businesses go online with no clear objective whatsoever. But in order to increase those chances, an immensely important step in marketing effectively online is required -- targeting.
[2003-07-25] To Up Sales, Up Words
The challenge for many webmasters and Internet marketers is certainly that of ensuring a site communicates effectively to its audience -- especially when communication is at the heart of making profitable online sales. Of course, less than a decade ago the need to communicate in a language that the vast majority of people can understand was not an important element -- technolese was commonplace since the web was mostly used by programmers.
[2003-07-25] Website Planning Can be a Sticky Situation
"Failure to plan means planning to fail." -- Brian Tracy
[2003-07-25] How to Make the Intangible Tangible
Surveys show that the one great challenge people have found -- as both online marketers and consumers -- is the lack of tangibility in transacting over the web. In other words, how does one sell let alone buy something that one can not touch, feel, taste, hear or smell (or even see in person)? When one comes to think about it, it's a great challenge indeed.
[2003-07-25] Publish Now or Perish Later
Strangely, after it has proven itself to be a leading marketing tool, ezine publishing is still one of the most underutilized online business building methods. Beyond the fact that it is efficient and cost-effective, the intimacy of email provides ecommerce merchants with an extraordinary advantage over offline, more traditional forms of marketing communications.
[2003-07-25] Damming The Electronic Floodgates
am a college professor. And beyond classes in marketing management in the business administration department, I also teach the ecommerce and web marketing aspects of the college's ebusiness web development certificate program. And this week, which marked the return to school, I taught the first section of the program -- called "ebusiness basics."
[2003-07-25] Don't Leave Them Standing in Their Tracks
While it is immensely important to create an abundance of website traffic, tracking and analyzing your website circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.
[2003-07-25] How to Harness the Power of Electronic Books
The underlying drive behind the Internet is the speed at which information can be retrieved -- especially at little or no cost. People can literally find out pretty much anything about anything at the simple click of a mouse. They are more informed, more educated and certainly more sophisticated than ever before.
[2003-07-25] Mailing List Management Mechanics
Obviously, having an Internet presence is important for doing business online. But it doesn't mean simply being a mere silent billboard in cyberspace. In addition to online (and offline) promotional activities, one has to maintain a consistent contact with web site visitors who, in most part, are potential customers. And one must interact with them as well.
[2003-07-25] Don't Overlook Your Most Profitable Source of Business
A new business owner called me recently with a question I hear often. She asked, "What can I do to build my business faster? I'm making a small profit but cannot seem to generate enough sales to make the real money in this business."
[2003-07-25] Privacy Policies Promote Purchases
Today, one of the most important aspects of doing business online is the ability to build a certain trust among the people with whom you do business. What I call the infamous "3 S's" (i.e., scams, snake oils and get-rich-quick schemes) have somewhat found a niche on the web, and people are understandably cautious and leery of making a purchase online.
[2003-07-25] Why I Love Multiple Streams Of Income
I love multiple streams of income. Especially when it's residual income.
[2003-07-25] How do I get started with my marketing?
Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?
[2003-07-25] How to Build Your Business With Discussions
Bulletin boards, message boards, and discussion groups are excellent and often overlooked marketing tools. They can be quite effective because they help develop relationships with prospects and customers. From building customer loyalty to providing customer assistance, participating in group discussions or even moderating your own can help you build an excellent reputation with, and significant business from, discussion group members.
[2003-07-24] Keeping Your Pop-Ups - and Your Audience
In "Why Pop-Ups are Pop-Bad", we looked at the pitfalls of pop-up advertising, the most significant of them being the way Internet surfers feel about pop-ups. As I mentioned in that previous article, when you use pop-ups, you take the risk of your visitor count suffering and the reputation of your site being damaged. Despite that, many use pop-ups on their sites for a variety of reasons and are reluctant to cease using an advertising method they feel to be effective.
[2003-07-24] Using SSI's to Ease Site Maintenance
Before building a site, every webmaster has to make a decision on what layout method to use. Most seem to go with either a frame or a table-based layout, the latter being more popular in these days.
[2003-07-24] Keyword Strategies to Get Top Search Engine Ranking
Keywords and META tags can dramatically improve your search engine ranking. It's important to learn keyword strategies and spend time writing descriptions and page titles. You will need them when submitting your site.
[2003-07-24] "How To Successfully Launch A New Business"
Every week I talk with business owners who tell me how excited they are about their new product, service or business opportunity. Usually, their comments include something like, "Everybody needs it. I know I'm going to make a lot of money with this."
[2003-07-24] 20 Ways To Profit With Free eBooks
My habit of collecting every free eBook I could lay my hands proved very profitable to me while building my business.
[2003-07-24] Drive Traffic to Your Web Site With Reciprocal Links
One of the most effective ways to generate traffic to your Web site is to exchange links with other Web sites. Both sites benefit from reciprocal links with sites that attract the same targeted audience. Links to your site increase your traffic, imply that your site is worth visiting, and may increase your search engine ranking. Links to other sites provide useful resources and give visitors a reason to return to your site.
[2003-07-24] Keep Attracting Prospects to Your Web Site and Turn them Into Buyers
Visitors usually won't buy from you until they visit your site four to five times. The more times they return, the greater the chances they will buy your products or services.
[2003-07-24] Try before you buy
If you were buying a new car, you'd take it for a test drive. When you purchase a new pair of jeans, you try them on first. In order to make an informed decision about whether these products are right for you, you first want to see how the products will perform in real day- to-day situations.
[2003-07-24] Skyrocket Online Sales
Apply these marketing strategies to skyrocket your online sales.
[2003-07-24] 5 Powerful Ways To Reduce Your Learning Curve
It's no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It's an ongoing process.
[2003-07-24] Make Purchasing Easy
Make purchasing easy. Take a good look at your ordering process.
[2003-07-24] Select a Domain Name with Search Engines in Mind
To get your Web site on the Internet, you need a domain name and a hosting company. Follow these tips when selecting a domain name.
[2003-07-24] Understand Trends that Impact Your Bottom Line
Understanding consumer trends is essential to knowing how and what to market. Far too often businesses go about developing products and services without considering what is happening in the market place, nor what might happen in the future.
[2003-07-24] How to Register a Domain Name
Here's how you register a domain name.
[2003-07-24] Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors¹ attention. Use these four easy steps to compel prospective buyers to explore your web site.
[2003-07-24] META Tags to Improve Search Engine Ranking
Examples of META Tags
[2003-07-24] Another nail in the coffin of the entrepreneurs!
Another nail in the coffin of the entrepreneurs!
These could be the most important couple of hundred words you read this year!
[2003-07-24] Increase Sales, Subscriptions, and Traffic With Action Words
A call to action such as "call now," "order now," and "click here" can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order. Here are examples of action words you can use on your web site, in your email, and in other marketing materials.
[2003-07-24] Top 20 Ways to Build Trust
Trust is essential for Internet success. Follow these tips to keep prospects coming back, win their trust, and increase your online sales.
[2003-07-24] Web Design and Marketing Mistakes
Does your Web site make any of these mistakes? Any of these mistakes will reduce your Web sales.
[2003-07-24] Why Small Business Must Turn To PR
If small business had no important outside audiences, it wouldn't exist.
[2003-07-24] 25 Tips To Help You Start A Business From Scratch
Are you thinking of starting a business from scratch? Then you have come to the right place. Here you will find the top 25 essential steps to building a business from the ground floor up.
[2003-07-24] Why You Must Be on the Internet!
A Web site is a powerful tool to promote your business
Take a look at these facts:
[2003-07-24] Building Relationships...Priceless!
There are many things you can and will do along the way to building your practice, but few things will have the impact on your practice as that of building your patient relationships.
[2003-07-24] 5 Tips for Bringing Traffic to Your Web Site Using the Major Search Engines
When advertising on the Internet, you will want to use as many low cost or NO cost advertising sources as possible. That is the big advantage of the Internet over traditional methods of advertising. Sending out follow-up letters to interested people is FREE. There are thousands of sites where you can place FREE classified ads.
[2003-07-24] Hypnotic Writing: Seven Steps To Success
I am not sure about the ethics involved here but I do know one thing: It is a must need on the Internet. Without powerful writing, you will not succeed even if you are giving out free gold. A popular example being the experiment conducted by some marketing gurus. They advertised to give out $100 bills free. There was no response because the writing was not compelling/ convincing enough.
[2003-07-24] Writing for the Internet - Top Seven Tips
Online readers love information, but be sure your information is crisp, clear and concise.
[2003-07-24] 7 Ways to Easily Network
People underestimate how easy it is to network, no matter what field they are in. Along those lines, they also underestimate the importance of networking, even when the business is YOU. I will give you 7 easy ways to make your networking more beneficial to the person to whom it counts the most…….YOU.
[2003-07-24] Market From The Inside Out
"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Robert Frost
[2003-07-24] Glossary of Search Engine Ranking Terms
Here is a glossary of commonly used terms in the world of search engine ranking.
[2003-07-24] "Online While in the Woods! Fiction, Future or Reality?"
Staying "available" and "in contact" with your clients is an important part of good Customer Service. But sometimes this can be hard to do as we juggle our personal lives along with our business obligations. Being a Webmistress is nearly a 24-hour-a-day job for me, just about the same as being a parent, except that on the Web, you aren't expected to fix lunches. My clients sometimes need close attention and nurturing during the development of their projects, some need constant attention, and they all need (and deserve) my immediate and total attention if and when something goes wrong.
[2003-07-24] The Best Free Advertising on the Internet
Website promotion is one of the most debated topics on discussion boards today. Many support banner advertising methods, some argue that reciprocal links are the way to go, and others swear by ezine advertising.
[2003-07-24] Start doing online business using B2B Portals in Six Steps
I registered with a B2B site but what's next?
This is a question many first time users of B2B marketplaces ask themselves. A few expect that the registration itself will bring them a number of new customers. In some cases this might by true! Especially, if you are a seller of some much coveted items.
[2003-07-24] 5 Simple Steps To Prolong The Life Of Your Computer And Keep It Running Smoothly
1) Defrag Your Hard Drive
Imagine what your office would look like if you never filed anything alphabetically. Suppose you just stuffed everything in the file cabinet with no "system". Well, next time you wanted to find something, you'd probably have to open a lot of drawers and look in a lot of file folders to locate that important document, wouldn't you? You'd eventually find it, after all it's in there somewhere, but it could take a lot of time.
[2003-07-24] MLM vs. Do-it-yourself
Everyday more & more people are realizing the insecurity of working for someone else. Businesses are laying off workers, shutting down, & cutting back. With this realization comes the idea of starting your own business but should you go it alone or join some "business in a box" concept?
[2003-07-24] Smart Design, an Explanation
As many of you already know designing your own website can seem easy with all the programs & tools available to us today. A quick surf of the web will show you many examples of what is produced when the inexperienced experiment with the complicated task of designing a website. Sometimes I shake my head & think what were they thinking? Can they really think that looks good?
[2003-07-24] The Big Secret
I started marketing on the internet before it was cool. Back in early 1996, the "commercial internet" was just beginning to fully emerge.
[2003-07-24] Persistence
Recently, I received the following message from one of my faithful BizWeb Gazette subscribers:
[2003-07-24] "How To Create Successful Advertising Copy"
Writing effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.
[2003-07-24] You Are Newsworthy
There is something newsworthy happening right now at your organization, but you must first think like a reporter before you issue that press release.
[2003-07-24] Don’t Scare Away Your Customers
Common small potato tip-offs-
[2003-07-24] Heed The Business Card Laws
from The Business Card Book-What your business card reveals
about you… and how to fix it Dr. Lynella Grant
[2003-07-24] Ten Ways to Make Your Business Card Easy to Read
- Arrange elements to follow the natural flow of the eye
[2003-07-24] Site Maps: Let Search Engines Find Your Pages
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
[2003-07-24] How To Use PDF Files On The Web
Acrobat® PDF is perhaps the best format available to create printable documents, since it is optimized for letter sized sheets of paper.
[2003-07-24] Send Eye-Catching HTML Web Pages by Email
A few years ago, email programs didn't support HTML (the standard for formatting text on the Internet, and the most widely used medium to create web pages). If you wanted to send an email message, you were limited to plain text and only one font type. Nowadays, however HTML support among email programs is almost universal: AOL versions 6 and higher, Internet Explorer versions 4 and higher, Microsoft Outlook and Outlook Express, Eudora, Yahoo Mail, and Hotmail all support HTML.
[2003-07-24] Create an Automatic Redirection Page
Many novice webmasters launch their websites without having their own domain name or a commercial web host. Instead, they rely on free hosts, using a sub-domain (such as: yoursite.freehost.com or www.freehost.com/yoursite) as their website's URL.
[2003-07-24] Get High Quality Traffic by Writing Articles
One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base. There are a few things to take into account to maximize the effectiveness of this sometimes overlooked marketing technique:
[2003-07-24] Six Ways to Make More Money With Affiliate Programs
Affiliate programs are one of the web's most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if that visitor purchases something. If you are the referrer site (affiliate), you can make money with no overhead (no product, no warehouse, no collection risk). On the other hand, the destination site receives a steady stream of qualified leads from hundreds, maybe thousands of affiliate sites, and doesn't have to spend a dime unless a visitor purchases something.
[2003-07-24] Promote Your Business for Free with a Signature File
Email is a great way to promote your business.
[2003-07-24] Make Your Small Business Look Big
Our business friendly culture, the improvements in communications, and the abundance of Internet resources have all combined to make it possible even for a garage-based one-man-show to look as professional as the largest corporation. You should take advantage of all available options to develop a professional image for your business.
[2003-07-24] Domain Names Explained
So you want a domain name... You want your very own "yourcompany.com" Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don't know where to start. Let's start from the beginning.
[2003-07-24] The Secret To Growing Your Business
It seems everywhere you turn someone is telling you they have THE secret to internet millions. And they are MORE than willing to sell it to you for $19.95.
[2003-07-24] Fire Your 'Bad' Customers And Send Them To A Competitor!
Let's face it; some customers are just more trouble than they are worth. It's the old 80/20 rule... 20 percent of them account for about 80 percent of your profit. These 20 percent are your 'best' customers. They are like gold! You want to keep them - and keep them happy! However, look closely at the other 80 percent of your customers, and you'll likely discover several you'd be better off WITHOUT!
[2003-07-24] Get over $100 worth of FREE traffic - no strings attached!
You've probably heard a lot of talk about pay-per-click search engines lately.
[2003-07-24] Don't Let Amazon.com Use Up Your Valuable Bandwidth!
You already know that affiliate programs are a great way to make additional income for your web business.
[2003-07-24] Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
[2003-07-24] How Did You Get Here?
When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time.
[2003-07-24] Don't Get Caught Making These 5 Common Website Mistakes
What you are about to hear could double, triple, or even quadruple your online sales if you avoid the following mistakes.
Just the other day one of my ezine subscribers requested a website review. The person asking for a review said that he had just reworked his salesletter, and it was only pulling in ½ percent sales conversion rate.
[2003-07-24] Thousands of banner displays - for FREE!
Here's a little trick that's quick and easy to excecute and will get your banner displayed thousands of times across the web. Putting this tip into action requires no big commitment on your part - in most cases you just do it and forget about it.
[2003-07-24] How to Make Ebooks Available for Download on Your Website
There's nothing difficult about setting up an ebook (or any other kind of file) for download on your website. Just follow this simple 5-step procedure...
[2003-07-24] Are You Wasting Your Time With Free Ezine Ads?
There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).
[2003-07-24] You've Got To Be Joking!
I don't know about you, but I get a lot of joke stuff arriving in my email. I've got one buddy in particular who hardly lets a day go by without sending something.
[2003-07-24] Is Your Website "Killing" Your Online Business?
The design of your website is crucial to the success of your online business.
People have gotten wise to Internet amateurism and a poor looking website will turn many visitors off buying. Similarly, a site that lacks focus and tries to be too many things to too many people will not have visitors scrambling to hand over their credit-card details.
[2003-07-24] 7 Steps to "Resale Rights" Riches
Even if you never write a word of your own, you can still earn plenty of money in the lucrative ebook business.
[2003-07-24] Solving the SEO Equation
I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one is buying." Let me shed some light on this mystery.
[2003-07-24] How to get High-Quality TARGETED Traffic from Start Page Exchanges
Promoting your website via Start Page Exchanges is a bit like holding up a sign at the airport - lots of people see you but nobody cares.
[2003-07-24] Internet Print Sales, What Works, What Doesn't
Shall I Tell You How It's Done? I know what works. It's taken years of banging my head against that virtual wall, but I now know how to sell fine-art prints over Internet. I' ll be happy to share my findings with you. Shall I tell you how it's done?
[2003-07-24] 10 Things You Can Do TODAY to Boost Traffic to Your Website
Are you twiddling your thumbs and wondering what you might do today to bring more visitors to your website? If so, then twiddle no more!
[2003-07-24] Are you taking the Asterisk*?
SP*M is the scourge of the Internet. Everyone hates SP*M. Even SPA*MERS hate SP*M!
[2003-07-24] Not What You Say But How You Say it
Copy is all about words. Or is it?
Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.
[2003-07-24] The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.
[2003-07-24] How to Capture and Captivate Attention!
One morning, you go into your mailbox and discover there's an envelope waiting for you. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses (if you wear any), unfold the letter and begin to read the contents.
[2003-07-24] "Change Is Threatening Your Business"
You may publish this article without charge in your ezine, web site, ebook or print publication so long as the copyright notice and the resource paragraph (at the end of the article) are included.
[2003-07-24] My Eight-Step Formula for Writing Long Copy
A lot of people ask me how I write copy. Of course, there's way too much information to squeeze into one article. But I can offer you a basic look at my methodology by giving you a short list of the eight steps that I take.
[2003-07-24] How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be 1) captivating (it captures the reader's attention), 2) riveting (it pulls her into reading further) and 3) engaging (it calls her to act).
[2003-07-24] Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
[2003-07-24] Ezine Publishing: It "Ain't" What it Use to Be"
Wow! I just finished sending out my ezine and I'm exhausted. For something I do for free and is suppose to be a labor of love, it sure has turned into a full-time job.
[2003-07-23] How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way.
[2003-07-23] Creating Sales Letter Lists That Make Your Customers Drool
You've seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
[2003-07-23] Making Your Sales Copy Sell... Even In A Recession
I was talking with a group of business associates the other day and one question popped up that was of particular interest. "Is everyone finding that sales come MUCH slower these days?" The answer from all on the call was a resounding yes! The next question won't surprise you... "What do we do about it?"
[2003-07-23] Are You Mac Friendly...Should You Be?
Do you know what Mac friendly that means? When I started out I didn't. I knew what a Mac (short for Macintosh computer) was but I really didn't know what Mac friendly meant.
[2003-07-23] Case In Point: Developing An Ezine Built To Last
Jill Whalen is well known for her search engine optimization talents. She's equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 15,000 that would literally follow her to the ends of the ‘Net and back. How did she do it? We're about to find out!
[2003-07-23] Case In Point: Building a Web Business Doesn’t Have To Cost a Fortune
Ask Bobette Kyle about building a Web business on a small business budget, and you'll be amazed what she'll tell you about planning and coordination. By getting to the heart of the online business structure, Bobette saves small businesses lots of time and money. She's agreed to talk with us today and to share a little of her wealth of knowledge.
[2003-07-23] Case In Point: Article Promotion Is Not Just For Ezines
Almost everyone on the 'Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson's Streetworks http://www.watsons-streetworks.com) has found a way to get some "free ink" in national paper magazines, too. No... not press releases - full-length articles.
[2003-07-23] How To Make Your Web Site Profitable! Six ways you can turn visitors into buyers!
I do a lot of surfing. I don't do a lot of bookmarking. For a site to earn a position on my favorites list, it has to meet a few of my "must have" requirements.
[2003-07-23] Case In Point: Getting Your List To Respond
We all wish we could have ultra-responsive mailing lists, don't we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, we'd all be fibbing if we said our ezines were not a promotional tool as well. So how do we build a responsive list? Ryan Deiss of http://www.SiteSightings.com has some great information to share regarding his last mailing that we can all learn from.
[2003-07-23] How To Build a Better Website
Building a better web site begins by giving due respect to an under-recognized commodity:
[2003-07-23] How To Work At Home As a Freelancer
Freelancers are in high demand. There are literally thousands of jobs available for freelancers, and with a little know-how you can land a few of these jobs. I'll tell you how.
[2003-07-23] What Are Keywords And What The Heck Do You Do With Them?
When I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, "You mean it doesn't"? No... it doesn't.
[2003-07-23] Industry Pro Interview: What Is Uncle Sam Really Entitled To?
Eva Rosenberg (a.k.a. Tax Mama) started out just like you and I did... small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company. TaxMama.com is the result of Eva's inspiration and dream. She now answers our questions about marketing expenses and what Uncle Sam is really entitled to!
[2003-07-23] To Increase Your Advertising Effectiveness - Stop Selling!
How many times have you heard the old adage, "The customer doesn't want a drill, he wants a hole in his wall"? While I may disagree with parts of that phrase, one thing is for sure... if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.
[2003-07-23] Industry Pro Interview: Branding - Turning Your Customers Into Evangelists
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for "big boys"? And how the heck do you create one, anyway?
[2003-07-23] Industry Pro Interview: The Selling Power of Consumer Confidence
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn't set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch's need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of your customers - when you put forth a strong image of consumer confidence - your customers take care of you by granting you their loyal and repeat business.
[2003-07-23] How To Conduct Your Own Research and Use It To Make More Sales
I received an email from a prospective client the other day. It was disturbing. The message stated, "...my customers aren't buying and I don't know what they want anyway. I'm adding new product lines all the time but nothing seems to work." I could feel her frustration.
[2003-07-23] How To Write Motivational Copy That Sells
Who of us hasn't written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so why did your customers turn their heads?
[2003-07-23] STOP! Don't Click That Link!
I have a question. Why is it that most people will not click a link to buy a product or service if they suspect it is an affiliate sale? All those who are resellers in affiliate programs try extremely hard to disguise or hide links that may even appear to be related to affiliate programs for this very reason. They've seen the statistics and know for a fact that most people will cut the ID tag off and type the direct URL into their browser. Why is that?
[2003-07-23] Advertising Secrets I Learned From The Kirby Vacuum Cleaner Man
I was just sitting here at my computer (as usual) when my husband walked in and announced, "There's a man here to see you". What? I wasn't expecting anyone. "Who is it", I asked. "Some guy who wants to speak with my wife." OK, my husband was home so I knew I was safe. I ventured outside to see who it was.
[2003-07-23] To Make Your Copy Sell - Make A Personal Connection
Copywriting is, in it's most basic form, a salesman. You aren't there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase. But one thing in particular that gets overlooked very often is the personal connection. This element is vital in creating copy that sells.
[2003-07-23] The Advertising Balancing Act - Copywriting vs. Placement
Have you ever noticed that no matter which "advertising guru" you listen to, something always seems to be missing? That's because something IS missing! Advertising is a mix... not a one-item shopping list. There is a combination of elements at play that make advertising work. Leave one of those elements out and you are likely to see poor results.
[2003-07-23] FREE Offline Methods to Promote Your Internet Business
All the talk these days seems to focus around ways to promote your Internet business. Most of them center around online methods such as Ezine advertising and banner ads. But there are some excellent, offline methods you can use to promote your business, too. And they're FREE!
[2003-07-23] Putting Together the Pieces To the Marketing Puzzle
When I started in advertising...too many years go to admit to...I began to notice that most "do-it-yourselfers" were making the same mistakes. They were treating each aspect of marketing and advertising as a separate entity. Instead of creating a plan based on the marketing process, they were picking and choosing individual areas to concentrate on. Needless-to-say, they didn't have much marketing success.
[2003-07-23] Financing Your Business
Finding the capital you need to finance your business can be a confusing and complicated process. Many great ideas stumble at this stage of business building.
[2003-07-23] Customer Preferences in Online Advertising
Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on Internet commerce, there are several things online business people need to be aware of in order to increase their advertising effectiveness.
[2003-07-23] Do It Like A Pro - How To Create A Brochure
One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile is an excellent way to convey a good deal of information and bring in sales... IF done properly.
[2003-07-23] Getting Free Publicity - How To Write A Press Release
There is a nasty rumor that press releases don't work. Not true! Press releases can be a fabulous tool for business promotion ... IF they are properly written and presented. A problem occurs because most people are not aware of the special requirements of press releases.
[2003-07-23] Headlines - The Life or Death of Your Advertising
I'll bet that headline got your attention! That's the whole point of headlines… to get the attention of your reader and cause them to want to read what's below the headline.
[2003-07-23] Discover THE Most Important Element of Your Web Site
There are so many ingredients that go into making a successful web site. Layout, design, colors, graphics, photos, links and copy (text) are all included in the mix. Do you know which of these is the most important element? Believe it or not, copy!
[2003-07-23] Long Copy Works Better - Or Is It Short Copy?
Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method say customers need to be "lead" or "teased" into reading the next paragraph and the next. Finally, when you have them drooling, you reveal the punch line.
[2003-07-23] Light A Fire Under Your Customers
Developing an effective ad takes a lot of steps. Most of them are pretty well known. Develop an interesting headline, support your headline with benefit-filled copy, close with an offer they can't refuse, etc. Rarely, however, do I see mention of a very important item. The call for action statement.
[2003-07-23] Free Ways To Drive Traffic To Your Web Site
You've developed a new web site. Congratulations! How exciting! Now all you have to do is sit back and watch the business roll in, right? Not really.
[2003-07-23] There's Free Advertising Money Out There. Do You Know Where To Find It?
Even those with very little experience in advertising know running ads can get uite expensive. There's the cost of designing, copy writing, placing ads and tracking ads. The bill runs very high sometimes. However, there might be money available to help you with your advertising expense. It's called Co-Op (cooperative) Advertising.
[2003-07-23] The Most Important Thing to Know About Advertising
I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it eludes many people.
[2003-07-23] Which Ads Work and Which Ones Don't
Someone (I really wish I could remember who) once said, "Half of all advertising money is wasted. The only problem is we can't figure out which half!"
[2003-07-23] So What?!
When writing advertising copy, asking this question is essential. Why? Because your customer is going to ask it over and over again.
[2003-07-23] Taking Your Business From The Information Age To the Age of Personal Touch
How many years has it been since the Internet launched publicly? At least 10 if not more. And as it goes with every life-changing invention, we all assume that it "just can't get any better than this"! And, as it always goes, we are dead wrong.
[2003-07-23] A Secret For Discovering What Your Customers Want
Doesn't it drive you crazy that people visit your Web site and then just leave? What are they looking for? What is missing from your site that they need? Here's a free way to find out.
[2003-07-23] Do You Make It Easy?
Elementary definition: marketing primarily pertains to bringing in new customers. Customer service deals with subjects along the lines of keeping customers happy. However, there is one area where these two diverse topics merge. Making it easy for your customers to buy.
[2003-07-23] Taking Time For You
Whether you're a small one-man show or an international corporation, customer service should be a primary focus of your business. Everyone is aware that providing excellent service is what keeps your customers coming back again and again. In return, those customers keep paying your salary over and over. It makes sense to keep them happy.
[2003-07-23] Customer Service is 10% Aptitude and 90% Attitude
Here's a rhetorical question. Have you ever dealt with the employee at a company who obviously didn't care one ounce whether your problem got solved or not? Of course! Everyone has. How did that make you feel? No doubt, you were aggravated, frustrated and disgusted. You probably just wanted to say, "Can I talk with somebody who cares just a little bit?!"
[2003-07-23] Your Customers Want What You Want
You know, it's very odd. Many business owners sit back and wonder why their customers are "so hard to get along with". They constantly demand more and more. They ask for special consideration under certain circumstances and they always want you to bend the rules.
[2003-07-23] Being Small Gives You Big Advantages
Have you ever found yourself being embarrassed to tell clients you're a small business? Ever tried to look bigger than you really are? I think every small company has. But why?
[2003-07-23] Take The Focus OFF Your Customers
Through all our customer service training - whether formal or informal - we've been taught that we need to put the focus on our customers. Everything should be about them. All aspects of the service experience should center around the customer.
[2003-07-23] Indifference Makes A Difference
Let me tell you a story. My grandmother was recalling the one and only traffic ticket she received. As she went through the story, I remember her being fairly vague about the details. After all, this incident happened over 20 years ago.
[2003-07-23] Acknowledge the Customer's Complaint
Have you ever gone to the store to complain about an item that broke after one use?
[2003-07-23] Damage Control
Ooops! It happens to the best of us. You certainly didn't mean to, but you've managed to make a customer angry. Now what do you do?
[2003-07-23] Customer Service on the Web
The Internet has become absolutely huge! With all the e-businesses that have popped up over the last 5 years, it's no wonder customers get frustrated.
[2003-07-23] It's Not What You Say But How You Say It
How often have we all heard that statement? However, especially in customer service, it is very true. I see evidence of this everyday.
[2003-07-23] Ready, Fire ... Aim!
Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business.
[2003-07-23] Are YOU Right For A Home Based Business?
The internet is loaded with all sorts of ways for you to work from home. You will consider many options, finding the right fit for your personality and goals. But first, you have to take a look at yourself. Do you have what it takes to run a successful business from home? How do you know if YOU are cut-out to be "The Boss"?
[2003-07-23] You Want To Know How? ... This Is How!
You know, starting an online home business is all about learning. It never ends, if you do it right. Things change, new and innovative ideas appear that replace old ones. You better get used to this now, if you want long-term success on the internet.
[2003-07-23] How To Beat The Competition...With The Basics!
It goes without saying that having good work habits is essential for success in any business venture, whether online or offline. Online marketing presents a worldwide selling opportunity, but with it comes a "sea of businesses" competing for the same customers that you are. Successful people do what others aren't willing to do to "make it happen". Don't you think that using excellent work habits might give you an edge over the competition?
[2003-07-23] Investing In Your Business
Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to get the best return on investment (ROI) for your advertising dollar (or pound, euro, etc.).
[2003-07-23] How To Work At Home Using Your Computer... Even If You Can't Type!
Starting a home-based business involves many tasks. It quickly becomes very important to make as many of these tasks as easy as possible. Speed and efficiency are tops when it comes to getting work done. If you are a "hunt- and-peck" typist, one of the most important first goals you should have is to learn to type properly and quickly.
[2003-07-23] How To Prioritize And Grow Your Home-Based Business
Life is all about making choices, and setting priorities. You have made a choice to get away from the "work at a job" world, to pursue making a living at home using your PC, or you wouldn't be reading this right now.
[2003-07-23] How To Run A Stress-Free Online Business
"Don't Quit Your Day Job!"
I think we can all agree that stress is one of the worst things in life. If you manage stress well, you can also manage your business and your life well. Living with stress can make running any business a chore. Too much unmanaged stress can break up families and friends, and will ultimately be fatal to your business and your health.
[2003-07-23] The List Is The Thing
Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors.
[2003-07-23] 7 Ways To Win "The Time Crunch"
Are you working a "day job" while building your home-based "dream business"? Do you find it difficult to manage your time? Follow these seven tips to get more done growing your business, and have the time for other important things in your life, too.
[2003-07-23] The Ultimate Motivation
"Learn to super-motivate with travel"
When was the last time you went on a vacation? I don't mean taking a week off to paint your house, either.
[2003-07-23] Do Yourself A Favor...
...Pick Up A Full-Featured Website Design Program
[2003-07-23] Not Making Any Progress? Write It Down
Do you have a problem getting things done? Write it down.
[2003-07-23] How To Get Free Promotion
(Part 1)
There are many benefits in getting your name exposed by writing articles for the internet. It is one of the best free promotion methods you can use to grow your business. This is a step-by-step lesson on how to write your own promotional articles, and what to do with them once they've been written.
[2003-07-23] But I Don't Want To Change!
You have to be in the right frame-of-mind to work at home successfully. You must be able to "go with the flow" when the winds of business change. Keeping things fresh and different will help you stay ahead of your competition, and to prosper in the long run.
[2003-07-23] How To Build Your Home-Based Business Using Autoresponders
"Save Time and Money Building Your Leads On Auto-Pilot" A never ending stream of new customer leads is essential to any home-based business' success. Creating this flow of leads is as easy as writing a useful report or series dealing with your particular niche. Post this report to a sequential autoresponder, then promote your "free course", (etc.), to your target audience.
[2003-07-23] Is Your Client an Idiot?
Short answer: Yes.
Long answer: Probably.
[2003-07-23] Get Business Now: Play by the Marketing Rules
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn't that they don't know their business or provide high quality products and services, its that they don't know the rules of the marketing game.
[2003-07-23] Show, Don't Tell
Nothing gives candidates a better idea of your workplace than a quick tour of your office or facilities.
[2003-07-23] Raise Your Fees Overnight!
Do you want to make more money?
Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.
[2003-07-23] Rapport: The Magic Key To Persuasion
When it comes to being influential with people, my good friend David Barron likes to say "inside of rapport, anything is possible... Outside of rapport little is possible." While David goes into much more depth on Rapport in the Foundations of Persuasion, I wanted to spend some time on this topic today.
[2003-07-23] Saying No to Good Opportunities?
Tracey started her video production company 2 ½ years ago, and after struggling through the start-up phase, she was finally reaping the fruits of her labor. When we talked, it was clear that she was ready to move onward and upward but didn't know how to go about doing it.
[2003-07-23] It's A Numbers Game!
Three years ago, Paul left his corporate job to launch his freelance writing career, and he's done relatively well. He has a group of regular clients that keep him going, and they are happy with his work.
[2003-07-23] Positioning For Profits!
Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool.
[2003-07-23] Stop Throwing Good Time After Bad!
We've all heard the old saying "throwing good money after bad" referring to losing more money on something rather than cutting your losses and moving on. Laura was doing the same thing in her business -- only it was time she was wasting.
[2003-07-23] Are Your Clients Buying What You're Selling?
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success.
[2003-07-23] Start Your Sales Engine!
Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort. Here are a couple of examples …
[2003-07-23] Can Your Prospects Feel the Benefit?
I met Rod at a Chamber of Commerce function in 1998. While everyone else took turns introducing themselves to the other business owners at the table telling them about their business, Rod was massaging my neck and shoulders. By the end of the morning I was asking him for his phone number.
[2003-07-23] Get More Clients Now!
Although David has been a graphic designer for a decade, he's only been a business owner for a little over a year.
[2003-07-23] Want More Money? Fish in a Bigger Pond!
Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan's turn. "When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I thought wouldn't scare too many people away. Now, based on my available work hours, I can't really take on more clients but at the rate I'm charging them, I'm not going to make enough money to keep the business alive. How do I raise my prices without losing my clients?" she wanted to know.
[2003-07-23] Want More Money & Less Stress? Set Some Boundaries!
At 2pm last Wednesday, I got a call from one of my clients. Before I could barely utter my "hello," she launched headlong into her story.
[2003-07-23] Why Pop-Ups are Pop-Bad
Not too long ago, seeing a pop-up ad appear meant that you were either on a page that distributed illegal software or looking at something that isn't suitable for the eyes of under 18-year-olds. Back then, pop-ups were seen as an annoying but inseparable part of the Web's dark side. However, encountering them while visiting larger and more reputable Web sites was something that only a small amount of people could even dream about.
[2003-07-23] Who Lives In The Star Wars Galaxy?
It's hard to say where old Hollywood ended and new Hollywood began. People in the industry don't think of themselves as making history, they are just going to work. But the day in 1967 that Jack Warner cleaned out his desk at Warner Bros. studio, George Lucas and Frances Ford Coppola arrived on the lot.
[2003-07-23] 2 Secrets of Unstoppable Growth
Let me get to the point...
You can use someone else's credibility to give you unstoppable growth!
[2003-07-23] 4 Ways To Save A Dying Product!
1) Create A New Niche
Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product. For example, if you sell downloadable software, your niche could be that it downloads faster than your leading competitor's.
[2003-07-23] What is Your Motivation?
Why do you do the things you do? Why did you go to University? Why are you working for that particular company? Why did you skip University? Why did you get married? Why did you marry your spouse? Why are you single? Why are you doing that particular job? Why do you drive that particular car?
[2003-07-23] Who Do You Listen To?
It happened again--one of my students wrote to say he was struggling. He wasn't struggling with his site, neither was he struggling with some marketing issue.
[2003-07-22] Are You Targeting The Wrong Keywords?
Someone asked me recently to name the most critical element of any search engine optimization campaign. I didn't hesitate to respond "keyword selection".
[2003-07-22] How To Develop An Internet Audience
Internet Audience Development. I know, I know it sounds like just another Internet catch phrase dreamt up by those marketing firms out there to get you to spend yet MORE money on your web site. However, unlike some of those other potentially "critical" concepts, the concept of Internet audience development makes perfect sense and is exactly what it seems to be: a process for the creation of a profitable customer base on the Internet. It is the way you attract potential customers to your site and keep them coming back.
[2003-07-22] A Marketing Angle I Use to Sell My Own Products
Businesses to make money with fall under one of these two categories: (1) Service, or (2) Product.
[2003-07-22] How To Get Rich Giving Away Something Free
The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other intriguing item.
[2003-07-22] How I Built My First Downline
I guess it would be safe to say that 99.9% of everyone in our particular industry is involved with network marketing in one form or another. But as a Prime Source, I have never joined any network marketing programs in the past because I was too busy developing and promoting my own products and services. Additionally, it also bothered me that I didn't have control over the product and the company could easily rip me-off without me knowing about it.
[2003-07-22] How to Offer a Money-Back Guarantee that will increase sales!
It's very rare in the smaller, home based business market to find someone offering an unconditional money-back guarantee. However, the larger, more established businesses offer it all the time. Why is that so?
[2003-07-22] How To Sell Your Ideas For Huge Royalties
Here is a way to cash-in on your ideas. If they are unique some company just may be willing to pay big bucks for some of them. This report explains how to protect your ideas to make sure that you get paid for them. Your saleable ideas can be something tangible or intangible.
[2003-07-22] How to Find a Unique Product or Service That Will Make You Money
I would say the most frequently asked question from beginners about opening their own business is "What should I sell?" I then proceed to ask them, "What interests and hobbies do you have?"
[2003-07-22] The Two Hottest "Used" Products To Sell
An easy business to get into is selling used products. Many things, from books to furniture, are commonly sold when used. However, there are two products which are exploding into the "used" market.
[2003-07-22] Turn Your PC Into A Profit Center
Even though personal computers have been around for several years, the market is still growing in many areas. With some imagination and initiative, you can join the thousands of entrepreneurs who are using computers to make money in such businesses as word processing, bookkeeping, desktop publishing, and computer training or sales.
[2003-07-22] 50 Ways To Make More Money In Network Marketing
1. Use your products regularly.
[2003-07-22] 69 ways to make money without leaving home
1. Service Businesses: Things you do for others; repairs, cleaning, child care, etc.
[2003-07-22] 115 Ways To Earn Money With Your Computer
1. Provide computer-based office management services for attorneys
[2003-07-22] A Guide to Good Web Page Design
The whole object of getting on the web is to get noticed. Of course, you want good notices, not bad notices. One way to assure yourself of bad notices is to have poorly designed web pages. And believe me, bad pages will get you noticed, most likely by people like a certain Mr. Mirsky, who runs a website called "Worst of the Web." Put up exceptionally poorly designed web pages (or bizarre content), and you could have the "good" fortune to receive a review at his site, which is a dubious honor at best (unless, of course, you're trying to have a bad website - that's another story...).
[2003-07-22] Advertising Mistakes: How to avoid them
Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:
[2003-07-22] Dos and don'ts when writing classified ads
DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it, and re-write it for shorter, money saving effective ad.
"Think small".
[2003-07-22] How Absolutely Anyone Can Start a Business Right This Second
The other day I was driving down a street in a commercial district and noticed a moving van. Two "blue collar workers" were busy loading office furniture in a company-owned vehicle. It was obvious that they were employees of this major company and I surmised they were making about $12 per hour.
[2003-07-22] How to Get People to Visit Your Website
If you want to make money in any sort of way with a website, you have to get people (and lots of them) to visit. Whether you have paid advertising at your website, or products to sell, or just information designed to generate leads or orders, it's all a numbers game. The more people you get to travel through your website, the more income you'll make. Thus, it's crucial that you do two important things with your website: provide content that people will want to make the effort to see, and get the word out about your website.
[2003-07-22] How to Increase Your Business with an E-Mail Newsletter
It is an accepted fact that a newsletter sent to your regular customers is an excellent way to keep in touch with them about new offerings, special sales, etc.
[2003-07-22] How to reorganize your time to accommodate a home-based business
Almost everyone needs or wants more money coming in, and with this desire most would like to start some sort of extra income producing project. The trouble is, not many of these people seem able to fit "a second job" into their time schedules.
[2003-07-22] How To Start A Profitable Home-Based Business
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated from the comfort and privacy of the home.
[2003-07-22] How To Write A Newsletter
In order to be successful with a newsletter, specialize in a subject not adequately covered in existing newsletters. A subject which you can give more, or better information on.
[2003-07-22] Internet Marketing The “Right” Way
As with anything in life, there's a right way and a wrong way to use the Internet for marketing. It's especially important to know the difference at the beginning. Otherwise, you may make some mistakes which may jeopardize your chances at ever using the Internet for your business. Literally, you can be banned from the Internet. It's happened before. Don't let it happen to you promote your business the correct way, and you'll have a far better chance at finding success on the Internet.
[2003-07-22] Your FAQ Page - A Sales Tool? You Bet!
The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I've visited use this page as a sales tool.
[2003-07-22] Is It Time For A Copy Facelift?
I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me "Well, if there were any *good* copywriters out there, they'd be able to write it once, and it would work forever!" Oh really? Actually, nothing could be further from the truth.
[2003-07-22] Your Target Audience – Who Are They & What Do They Want?
It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I'm writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want.
[2003-07-22] Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the "gurus" claim?
[2003-07-22] Copywriting Successes and Failures: A Comparison Of the Good and Bad
It's about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button... aimed and ready to fire. But then something catches my eye.
[2003-07-22] Self-Talk Keeps You Sane
We all do it! We all talk to ourselves. We're in constant dialogue with our brains, talking to ourselves on how we feel about things, and yes... even the odd profanity that luckily no-one hears.
[2003-07-22] Overcome Your Doubts With Action
Experiencing doubts about yourself, be it your ability or credibility, fuels your fears of not being good enough. Fear is the number one enemy that stops most people in their tracks. Having doubts about yourself is a normal part of being human, but it's what you do about these doubts that really counts. Most people doubt themselves sometimes. Some people have a lot of doubt and others only experience it occasionally. Most people who meet me say they would be surprised if I ever doubted myself, yet I know there are times when I do just that.
[2003-07-22] Attract Potential Buyers to your Website with Valuable Content
Give People Reasons to Visit and Buy from Your Web Site
[2003-07-21] Deliver Profits With Direct Mail
If you are in business, you might want to consider using direct mail to find new customers or drum up more business from your existing ones. If using a print broker or a direct mail agency isn't within your budget, you might opt to do the mailing yourself.
[2003-07-21] Text vs Pictures: Shedding Light on the Debate
What's more important to your web site: pictures or text? If you have an ecommerce web site, you need the answer to that question. Your profits depend on it.
[2003-07-21] A Feasibility Study and You: A Dynamic Duo
You have a great new business idea. You've asked your friends and family for feedback and they gave you thumbs up approval. You've asked your existing customers if they'd have use for such a product or service and they've indicated they would. Lastly, you've done some soul searching and you know you're truly interested in this concept and have the commitment to stick with it over the long haul.
[2003-07-21] How to Write an Effective Letter of Complaint
You're so mad you could spit. That #*^$% company got your order wrong again. You're gonna fire off a letter that'll make made their head spin. Nobody's gonna treat you like that!
[2003-07-21] Outsourcing: A Viable Option for Today's Business Owners
A software developer phoned recently to ask me to edit the writing in a PowerPoint file that will be shown to possible investors. Nothing is unusual about a self-employed writer getting a phone call from a potential client. It becomes a little unusual, however, when we learn that the developer resides in Gujarat, India and I am situated in Vancouver, Canada.
[2003-07-21] Preventing e-thrombosis: Keeping Healthy Through Inconvenience
Are you at risk of developing e-thrombosis?
[2003-07-21] After the SNAFU Comes Damage Control
Doing Damage Control When the Storm is Over
What do you do when your online business suffers from a major screw -up and your email is full of complaints from irate customers? In other words, you are recovering from what the military people used to call a SNAFU - an acronym for Situation Normal: All Fouled Up.
[2003-07-21] Marketing Scams and Hype? Just Say No
When I started my business in 1996, I developed my business plan around the Internet. I use the Internet to find customers, resources, information and products and services. The Internet provides wonderful opportunities to new entrepreneurs and opens up possibilities that weren't previously available.
[2003-07-21] 5 Steps to Strategic Planning
Where do you want your business to be a year from now? Five years?
[2003-07-21] Six Ways to be Responsible to Your Business
This week someone asked me to identify how I was being irresponsible to my business. My first reaction was denial. I am not irresponsible. I work long hours. My middle name could be "Responsible", for goodness sake.
[2003-07-21] Tips for Effective Telephone Use
The lowly telephone is an indispensable item of business equipment. Still, if improperly used, this necessary item can cause client dissatisfaction or loss of customers. Keep these tips in mind to use your telephone to the best advantage:
[2003-07-21] Are You an Entrepreneur or Simply Self-Employed?
Are you an entrepreneur or are you self-employed? It's not just semantics. Entrepreneurs are leaders who know how to make their business grow over the long haul. Self-employed people continue working as they did when they were employed, but now they are their own boss.
[2003-07-21] 10 Ways to Kick Start Your Cash Flow
Is your cash flowing out faster than it's flowing in? This can happen for a number of reasons and can be a sign that your business is growing at a faster speed than you are ready to handle. Perhaps your best customer has given you a $100,000 order -- but you need cash right now to buy the supplies needed to produce the product.
[2003-07-21] Develop Workshops and Promote your Business
Pssst! Want to make money while promoting your business? Deliver workshops or training events in your area of expertise, and you'll accomplish both. You'll also establish yourself as an expert in your field.
[2003-07-21] Internet Marketing Terminology Explained
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?
[2003-07-21] Customer Service: Beyond Company Policy
There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern --- qualities that can't be spelled out in a company policy.
[2003-07-21] Tips for Good Business Writing
You can contribute significantly to your business' success by developing your writing skills.
If you're operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a business plan, a marketing strategy, copy for your web site, a white paper, a job description, an inter-office memo, a Board report, a press release, or…?
[2003-07-21] Should You Add an Affiliate Program to the Marketing Mix?
Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you've paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you decent rankings in the search engine war?
[2003-07-21] Keeping an Eye on the Competition
Do you know what your competition is up to? Are they gaining on you? Preparing to launch a new product? Planning an expansion? Facing bankruptcy?
[2003-07-21] How To Target Your Online Niche Markets
Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer?
[2003-07-21] From Dreams to Reality
How many times have you wondered why everyone else seems to get the breaks in life and none seem to come your way. You work and struggle to make ends meet while others apparently effortlessly cruise through life. This was a question I asked myself before I realized that they were no different than me. It all came down to the way you think and your ability to take specific actions to make things happen.
[2003-07-18] Why Write Articles to Publicize your Business?
Reach 1000 to 500,000 targeted buyers every day Online. That's the best reason I know. Get exposure for contacts, customers or clients. The second best reason is that it's free. You subscribe to ezines, then submit your short Online articles to your audience. The third reason is that it takes little time to accomplish, maybe 9 hours a week. If you don't want to do it yourself, you can delegate it to your computer assistant.
[2003-07-18] Attract Book Buyers-Create your Author's Home Page With Marketing Pizzazz
Your home page needs to grab your visitors by the collar-persuade and engage them to click on your important links through the navigation bars.
[2003-07-18] Do This One Thing to Create a Powerful Product-Selling Web Site
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.
[2003-07-18] Top Ten Ways to Bring Repeat Visitors Back to your Book-Selling Web Site
Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.
[2003-07-18] 10 Tips for Designing an Ecommerce Web Site
Want to sell your goods directly from your site? Here are 10 tips:
[2003-07-18] How to Go on a Two-Week Vacation When You're Single and an Entrepreneur
· As soon as you know you're going, check with neighbor or friend or book a house-sitter. They're out there and afford peace of mind. Ask around; doctors' wives are a good resource. If you have children, you'll need a sitter and power of attorney in case of illness.
[2003-07-18] Fundamentals of Selling A Business - Negotiating and Closing the Deal
Prior to negotiating the deal, you must establish clear and achievable goals. Ten practical tips for successful negotiations are as follows:
[2003-07-18] Promote Your Business With an Email Signature
Does your email signature contain a humorous quip or a philosophical quote from a dead poet? If yes, you're wasting a wonderful opportunity to promote your business for free!
[2003-07-18] The Two Sentence Advantage
Has this happened to you? You attend one of these ever-popular networking events and the MC calls for introductions. Everyone is expected to stand and introduce themselves and their business. You note gratefully that the MC has imposed a 30-second time restriction on each introduction. Now there's hope you'll make it home in time for tomorrow morning's Corn Flakes.
[2003-07-18] Contracts Demystified
If you are in business, you will inevitably be required to produce or sign a contract. Although contract language can be confusing, the purpose is simply to outline the terms that two parties agree to when entering a business arrangement. Before signing on the dotted line there is room for negotiation and bargaining, but once signed by both parties, contracts are legally binding.
[2003-07-18] Creative Kids Make Intelligent Adults: A Must in the Business World
Over and over, research shows that kids who receive art lessons while they are young become more imaginative and creative adults. As you may know, creativity is an essential part of intelligence, and is often used as a gauge for measuring IQ.
[2003-07-18] Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are, however, that unless you have a background in sales, you lack the helpful training which will give you a competitive advantage.
[2003-07-18] Computer Injury: No Laughing Matter
You might not think of computers as "dangerous" machinery, but those of us who use them for sustained periods are at risk of doing ourselves serious injury. That is, if your worklife or your business operation depends upon your ability to use a computer, and you develop a condition that prevents you from doing so, that meets my criteria for a serious injury.
[2003-07-18] Stop Thief! Protect Your Creative Work
Picture this: while surfing the web you come across one of your articles with somebody else's name on it - and you can't do a thing do about it.
[2003-07-18] Business Plan or Business Proposal? Know the Difference
Do you know the difference between a business plan and a business proposal? These are two very different business documents, each serving a distinct purpose. Be sure you're using the correct type of document to get the results you want.
[2003-07-18] Top 10 Tips for Starting a Successful Networking Business
1. Set Your Business Hours. Decide what hours you are going to work your business, and commit to setting aside that time to focus on activities that will help your business grow. Emailing and surfing the `net don't count! You can expect distractions of all kinds, so decide in advance how you will let others know that this is YOUR time: Non-negotiable!
[2003-07-18] Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
Is someone distributing your software or other copyright content illegally over the Internet? It's possible. It happens. If you can prove your case, you have grounds for legal action.
[2003-07-18] Building Business Momentum
What development stage is your business in?
[2003-07-18] Picture a Digital Camera in your Business Inventory
If you're operating a small business, a digital camera could be on your wish list. You could:
[2003-07-18] What License do I need to start my company?
This is the single most popular question we receive, representing over half of all queries to our question & answer site for small business owners.
[2003-07-18] Things Ezine Publishers Want Subscribers To Know
Want to make the most of the ezines that you receive? Understanding the following will go a long way towards making your ezine subscribing a pleasant experience.
[2003-07-18] "You Know You Are an Entrepreneur If..."
You know you are an entrepreneur if...
[2003-07-18] Tips for Researching a Franchise Operation
A franchise operation can be an excellent investment for people dreaming of self-employment. Franchise opportunities fall into three basic categories: Product, Service and Wholesale Distribution. The franchise you select must be one that will maintain your interest through years to come. Not even a lucrative franchise opportunity will work for you if you find the business dull or boring. However, like all business opportunities, there are risks involved. You'll minimize the risks by doing your homework before you sign on the dotted line.
[2003-07-18] Tips for Designing a Home Office
Setting up a home office that will enhance productivity while offering comfort isn't as simple as it sounds. Many home workers juggle and struggle to determine the best setup for their needs.
[2003-07-18] Tips for Reducing Costs of Shipping and Handling
If shipping and handling is one of your profit centers, you already know that this can be an expensive and time-consuming aspect of your business operations. Try these tips:
[2003-07-18] Setting up an Internet Business? Consider Drop Shipping
You've tried affiliate programs, but you'd like higher profits and more control over your business. You don't have your own products and you don't want to manage an inventory. Drop shipping might be your answer.
[2003-07-18] Get a Clue
Everybody and their sister are getting on the web to sell their products. This is great! The more products being offered the greater prosperity will be enjoyed by the many instead of the few.
[2003-07-18] 7 Essential Online Tools for Non-Webmasters
I've built and edited all of the web sites I use to run my business. I wish I could take credit for the look, but I can't.
[2003-07-17] Mastering The Internet's Two Sales Methods
Part 1
There are only two ways to sell things on the Internet.
Plain and Simple.
[2003-07-17] Discover the ONE Technique that Starts AND Continues Online SUCCESS!
You wanted to work from home so you could have more time for the rest of your life other than work, right? I'm sure that is one of everyone's goals.
[2003-07-17] The Three Markets of the Internet -- Do You Reach Them All?
Did you know there are three completely different markets on the Internet? There are three sets of people, three ways of viewing advertising, three ways to look at everything. Now ask yourself, do you market to them all?
[2003-07-17] 4 Tips For The Successful Businessman
I have a passion for the bald eagle or Haliaeetus Leucuceohalus according to his scientific name. I have this passion as long as I can remember. But it is not a logical passion.
[2003-07-17] 4 Steps to organize your traffic exchange in a system
Traffic is money, everybody knows and there are many ways of generating traffic to your sites. Free or paid ads, safe lists, ezines, traffic exchange, pay per click ... there really are many possibilities.
[2003-07-17] Suceeding In E-commerce
What makes a business sucessful? The ingrediants are the same whether you are online or in a bricks and mortar store.
[2003-07-17] Attracting and Keeping Customers
One of the most important ways to sell is to keep people at your site as long as possible. Have a lot of free stuff available, free ebooks, contests, astrology readings, postcards, forums. The longer they stay on your site the more they get to know about you and your products.
[2003-07-17] So Now You Have A Web Site What Is A Good Name
When planning your name for your domain remember your site is going to be built around this name.
[2003-07-17] Creating or Recreating Your Website
1. Domain Name:
Your website's domain name (.com name), should be short, easy to remember, and easy to spell.
[2003-07-17] Offering Freebies On Your Website
When I started my website in 1998 it was a free site with few resource that made me any money. Since I didn't intend to go into business the site became a personal tangent. What it should of been was a simple business site that made me a lot of money with a few resources that at least got me free publicity.
[2003-07-17] Making The Best Use of Your Classified Ad
Advertising need not be expensive. Studies on the internet show ezine advertising is one of the best ways to get a response to your classified but remember all you are trying to accomplish is to get that customer to get more information about your product. By the sales letter you send, pamphlets, brochures, etc.
[2003-07-17] Forming Alliances And Partnerships
Think about how information and resources come to you. Meeting as many people as you can and forming alliances and partnerships with them is your most valuable resource. If you are going to be successful on the net or anywhere else people need other people.
[2003-07-17] Classified Ads Can Make You Big Money
Writing a good classified ad is a skill one can learn in a short time. Writing dynamic classified ads can bring an income of $10,000 to $60,000 a year. What you say? That is right so get busy and learn how to write one now.
[2003-07-17] Change Losing Money into Making Money in Minutes
You say how do I do that? I want to make money. You can change your luck by changing your words. What words are those you say.
[2003-07-17] Using Color on Your Website
I have been surfing the net, which I often do, and have come across some pages that you either need sunglasses on to look at, or are so dark with tiny fonts that these eyes, at least, can't read them. Do you know the kind of site I mean?
[2003-07-17] Promote Your Book Online with a Short Article
Dissatisfied with your book sales? With book signings, press releases, book store sales? So many authors spend a lot of time and money on promotion that doesn't work. It's time to do what authors do best-write a short article. Online published articles are seven times more powerful than advertising, building your credibility as the expert, and leading the flock to your book-selling site.
[2003-07-17] Shorten Your Journey to Business and Personal Success
No dress code. No travel. No traffic. No parking problems. No computer. No time wasted. No large expenses.
[2003-07-17] Give People a Reason to Buy your Product or Service: Create a Strong Signature Box
Overcome lackluster signature boxes with merely your name, address, and email listed. Instead use the "passion approach." Give your product's or service's promise. Name their benefits. Stop missing sales because of weak copy.
[2003-07-17] Five Ways To Write When You've Got No Time To Write
Here's a horrible truth: no one has time to write. This includes fulltime writers. Ask any fulltime writer, and he'll moan that he'd love to write a novel, or a screenplay, or a book of essays, but he doesn't have the time, he's too busy with his bread and butter writing.
[2003-07-17] Bring Your Visitors Back Clamoring for More! (Part 2)
80% of your Web site is Maintenance! Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches. You too can be more proactive by checking your Web site each week.
[2003-07-17] Get Control of your E-Mail, Before it Controls You
Ask any online entrepreneur where they spend the bulk of their time and they'll tell you they are reading and responding to e-mail. If you run an online business you may receive hundreds of messages a day. It comes with the territory and unfortunately, there's no escaping it. Keeping up with your e-mail is very important to your success online and you should make every attempt to answer any and all messages within 24 to 48 hours.
[2003-07-17] Who are the top free Internet access providers?
The free Internet access industry is in a state of disarray in the US and Canada as 1stUp Corp, the free, ad-based ISP for companies such as FreeLane, AltaVista, Lycos and more than 130 others, has gone out of business. [ Full story... ]
[2003-07-16] How Overcoming Your Fear Can Boost Your Career
What's the secret to dealing with fear? As a skydiver, I've confronted significant fear in more than 1,300 jumps, including one over the North Pole. The prospect of a job or career change can be an equally rich source of fear. For some people, this fear can be so powerful that it paralyzes them from taking action. Fear can control, limit and make decisions that hinder your career.
[2003-07-16] The Vision to Prevail in an Economic Slowdown - Peripheral That Is
It's Spring. It's warming. In the last few weeks, the temperature at jump altitude has moderated. The blast of air as we roll up the door on the skydiving plane at 15,000 feet is no longer frigid. Two days ago, it was even a relatively moderate 42 degrees (F).
[2003-07-16] Create A Blueprint For Your Success
Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.
[2003-07-16] Building Your Business
It's never too early to start saying thanks to your clients, vendors, and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do so every month.
[2003-07-16] First Impressions
When is the first time that your business gives an idea of who you are to potential clients or customers? I say one important way is the telephone.
[2003-07-16] Target Networking
Time is precious and you can't get it back, so it needs to be used wisely. For those of you who have limited time or don't have much of a desire to network, but you know you have to, try Target Networking. As you target your work market for clients, you can target or focus your networking market using the same skills.
[2003-07-16] Change - What's It Really About?
As you sit in your office wondering what other successful business owners are doing differently than you, have you ever asked yourself, maybe I should change? Change is to shift or move which means you are possibly doing some changing as you read this article.
[2003-07-16] Structure + Boundaries = Freedom
No matter what the size of your business, you need to set boundaries and provide structure to your workday. You determine your schedule, not your clients or vendors. If you decide your day starts at 9:30 AM, then don't answer the phone or turn on the computer until then.
[2003-07-16] It's EQ, Not IQ, That Will Make You More Money
Years ago, I read a biography on Nikola Tesla. While I found many aspects of this great inventor's life intriguing, the one thing that really made an impression on me was not his many inventions, not his significant contributions to science, and not even his incredible intelligence.
[2003-07-16] Why What You're NOT Doing Is Killing Your Profits
You know what really makes all the difference in your online business?
To make it a success, I mean a real PROFITABLE success, you've got to make a serious commitment.
[2003-07-16] Is Working From Home Really For You?
Forget the hype! No, NOT everyone can make big money working from home.
[2003-07-16] Benefits Of Resisting The "Buy Now!" Temptation
There are countless Internet marketing articles out there on how to influence your customer to get excited and 'buy now!'
[2003-07-16] You've Got The 'Insane' Traffic, But Are They Sticking Around?
"What is the best form of promotion?" If only I had a dollar for every time I'd been asked that question, I could retire and not have to worry about it!
[2003-07-16] How To Properly Use Ezine Advertising
Just for the sake of avoiding an argument, let's just say that ezine advertising is the best form of advertising on the Internet.
Now, let's move on to learning how to more properly make use of the advertising available in ezines.
[2003-07-16] Select Your Strengths First, Then Select Your Business
So, you like the idea of starting your own business, and network marketing, Internet marketing, or re-selling other's products appeals to you as a great way to enjoy the benefits of being an independent business owner without committing to a large investment.
[2003-07-16] How To Get Better Results From Non-Targeted Hits
There are two types of visitors that come to your web site, targeted and non-targeted.
Both can lead to sales, however they should NOT be treated the same.
[2003-07-16] All In Favor of a Revolution, Say 'AYE'!
Ok Stop!! Read this BEFORE you do any more marketing!!!
[2003-07-16] Increasing Your Profits Through Re-Investment And Planning
Once you've been working online for a while, or at least investigated the idea, you'll realize that while there is profit potential it's not the open pile of treasures for the taking that many hype oriented advertisements would like you to think.
[2003-07-16] The Ultimate Business Success Tool - Service
What is the focus of your business? Actually deep down, what does your business really accomplish?
[2003-07-16] I Am NOT a Corporation! But I'll Take the Profits!
What do you think are the keys to earning BIG BUCKS on the Internet?
First, let's break this down into two categories.
[2003-07-16] Taking Advantage of the BEST Advertising Around
There simply is no other form of advertising that is as effective as ezine advertising.
[2003-07-16] How You Too Can Profit From Sales of Your Own E-book
Selling on the Internet is about information. Millions of people log on daily with the sole purpose of learning about whatever interests them.
[2003-07-16] Direct Talk On What Produces Sales
I am now going to speak frankly and directly about what it takes to make money in an Internet business. Traditionally, that is not done, but I've pretty much had it with some of the 'traditions' of online business.
[2003-07-16] Direct Talk On Producing Affiliate Sales
While the Internet delivers a HUGE market of potential buyers, it also delivers a HUGE amount of competition for those buyers.
If you are into affiliate programs, what is it about your business that can make you stand out from all the other affiliates who are promoting the exact same site?
[2003-07-16] Direct Talk on What It Takes to Succeed
A lot of the time, especially in my humor writing, I am extremely sarcastic about Internet marketing. I make fun of the hype, the advertising, and some of the marketing strategies used. At times, my readers may wonder if I believe there is even a point to the whole thing.
[2003-07-16] How To Write Better Ads That Pull More Response
You've got approximately 0.5 seconds to get someone's attention with a classified ad.
That's not much time.
[2003-07-16] Bridging the Online/Offline Gap
For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future.
[2003-07-16] Building Your First Web Site
Having your own domain name and your own web site can do a lot for your business. It gives you a definite web presence and makes your business more credible.
[2003-07-16] So, Why Should You Start an Online Business?
Why should anyone start an online business?
After it's all boiled down, the major factors are money, independence, and time.
[2003-07-16] Why You NEED to Establish Your OWN List of Contacts
You can buy advertising in multiple ezines, or on multiple sites, and reach a lot of people, right?
Sure, but unless you buy repeated advertising, how many times do you reach them?
Once.
[2003-07-16] Yes, You Should Publish an Ezine, and Here's Why
Why publish an ezine anyway? There are a million of them already, it's a lot of work, and it requires extra time spent online. Is there really even a point to it?
[2003-07-16] How To Choose An Affiliate Program
What is the most important of these two factors in choosing an affiliate program?
[2003-07-16] Breakout of the Classified Ocean -- With Alternative Promotion Methods
So, you just can't seem to write an effective ad?
Either that or there are just too many other classified ads out there, and nobody really pays attention to them anymore.
[2003-07-16] Marketing Basics : Gather it all up!
So, you've bought into an affiliate program, and you're ready to make some money.
Ok then, now what?
[2003-07-16] Fire Your Bad Customers And Send Them To A Competitor!
Let's face it; some customers are just more trouble than they are worth. It's the old 80/20 rule... 20 percent of them account for about 80 percent of your profit. These 20 percent are your 'best' customers. They are like gold! You want to keep them - and keep them happy! However, look closely at the other 80 percent of your customers, and you'll likely discover several you'd be better off WITHOUT!
[2003-07-16] Bring Your Visitors Back Clamoring for More! (Part 1)
80% of your Web site is Maintenance!
Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches, and I can be more proactive by checking my site each week.
[2003-07-15] Are You Disciplined?
For most people, the word "discipline" has an immediate negative connotation. It implies something imposed from the outside, doesn't it? It means that someone or something is controlling or demanding, neither of which are particularly appealing. When we do think about self-discipline, it, too, often has a negative spin because it is seen as difficult and contributing to failure. Can you think about it differently?
[2003-07-15] Know When to Hold, Know When to Fold
Success in your career usually means having the abilities of a gymnast--flexibility, strength, focus and skill, heightened by resilience, perseverance, determination and practice. The ability to accommodate change often requires all these things as well.
[2003-07-15] 7 Lessons For Your Life and Business From Wimbledon
There are immense similarities between peak performance in sport, and what it takes to perform well in your life and business. The sports arena offers great opportunities to learn more about playing successfully in life and business. As I watched the recent tennis at Wimbledon it struck me that there were strengths and characteristics in the players that are necessary for us all in order to perform at our absolute best. If you want the best performance, either in your personal life, your career or your business, here are the 7 key things you need and which I observed in the tennis players.
[2003-07-14] Work at Home Business Ideas
Here are some excellent businesses that you can start, operate and grow from your home. All these work at home businesses have the following desirable features:
[2003-07-14] Make Your Fortune in a Paper Business
The problem with some business ideas is their cost. To manufacture and market a product you have invented could cost you millions of dollars. The investment in machinery, buildings, inventory and other expenditures could bankrupt you before your first sale ever occurred.
[2003-07-14] Build and Maintain Websites For Profit
Even with limited knowledge and experience, you can build and maintain websites for profit. Here are just some ways you can do so.
[2003-07-14] Make More Money Self-Publishing Special Reports
1. YOU CAN DO IT! WILL YOU?
You CAN succeed in your own information empire. Self-publishing valuable, how-to information is in great demand by people today. In today's busy society, people are pressed for time. They need concise, simplified, practical information. They will pay dearly for it if it will improve the quality of their lives.
[2003-07-14] How To Start Your Own Affiliate Program
1. Why Start Your Own Affiliate Program?
Multiple web sites and distributors selling your product can result in increased sales and profits. Unlike conventional advertising, affiliate programs pay only for performance. Commissions are not paid out unless sales are made.
[2003-07-14] How To Accept Credit Cards Without a Merchant Account
To increase sales on your website, you must accept credit cards. To process credit cards, you could apply for a merchant account through your bank or other financial institution.
[2003-07-14] Learn How To Market By Stalking!
In my opinion, one of the best ways to learn marketing is by "stalking" the experts.
[2003-07-14] Losing Subscribers Can Be Good For Your Newsletter!
"Did I read that right?" I hear you say. "Why, when I have struggled so hard to build up my subscriber count, would I want to lose subscribers?!?"
[2003-07-14] Simple Solutions For Writing Paralysis
I find writing to be like pulling teeth.
Now don't get me wrong. I enjoy writing - when I've finished doing it. And I'm a quick typist, so the actual typing bit takes no time at all.
[2003-07-14] You Need to Actually Start to be Successful!
It's a very easy mistake to make. Heck, I was making it myself for a long time.
I had been reading every article, ezine, ebook and ecourse for the last 8 months that I could get my hands on. All of them were teaching me about internet marketing, creating my own products, running my own ezine, etc etc. Which was great - I need to know these things.
[2003-07-14] 7 Quick Tips to Improve Your Free Internet Advertising with Search Engines
Search engines can provide one of the best free Internet advertising methods for any business. The problem is that everyone is submitting their sites to search engines and it is very competitive. If you don't rank relatively high in your selected keywords it really won't make any difference no one will ever see you're site.
[2003-07-14] How To Easily Get 150 New Website Visitors a Week With Free Internet Advertising
Sounds good doesn't it? 150 warm, potential customers visiting your website each week...and you didn't have to pay 1 cent out of your pocket. The best thing of all is that you can easily repeat this free internet advertising technique over and over again...generating 100, 300, 600, 1000 or more free visitors.
[2003-07-14] The One Secret You Must Follow To Guarantee That You Make Money With Your Advertising
When you read this secret it will sound pretty obvious... it is. There are exceptions but if you are just starting stick to this rule and you are guaranteed to make money from your advertising.
"Never Pay More For Your Advertising Than You Will Make"
[2003-07-14] Online Promotion Beats Traditional Seven-One (Part 2)
Online Marketing Can Produce 7 times your Profit in Just Five Months
Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by submitting how-to articles to online ezines where thousands a day will see your message and visit your book-selling site.
[2003-07-12] 6 Ways Search Engines Find Your Web site
1) Your information contained in your domain name Example: www.CoachMaria.com
[2003-07-11] The Lure Of Easy Money
You might be forgiven for thinking that competition is fierce if you run an online business. After all, every day - day in, day out - you, me and everyone else is constantly bombarded by offers from every man and his dog for various programs that promise us the means to earn an income from home.
[2003-07-11] The Money Value of Time
You have, no doubt, heard the phrase "the time value of money". It means that a dollar in your hand today is worth more than a dollar in your hand a year from now. Why? Because of what you can do with that dollar over the next year. You can invest that dollar in an interest bearing account and have $1.05 at the end of the year. If you decide to take your buck in a year, your opportunity cost (foregone investment) will be five cents. Not to mention what inflation will have done to your purchasing power in the meantime.
[2003-07-11] The Return of the Barter Economy ... Life Online and How to Get What You Want Without Spending a Dime
We're hearing a lot these days about the "new economy" and the "old economy". The "new economy", of course, refers to the growth of stocks in internet and hi-tech companies while the "old economy" (some might say "real" economy considering what's happened to the Nasdaq this week) refers to traditional, bricks and mortar stocks.
[2003-07-11] The Sincerest Form of Flattery ... And How to Protect Yourself From It
I received an email the other day from an online friend alerting me to the fact that someone had copied one of the pages of my website and was using it, virtually verbatim, at theirs. It was my first personal experience of copyright infringement. How flattering, I thought! I imagine though that when it happens a few more times it will begin feeling decidedly less flattering and decidedly more irritating.
[2003-07-11] The 10 Most Popular Myths About Running A Home-Based Business Online
Several weeks ago I finally took the plunge into the world of network marketing. I had been running an online business for almost three years by then but knew that I would have to make the leap to network marketing at some point since it was such an obvious fit with Internet marketing. And I haven't been disappointed.
[2003-07-11] The Visionary Entrepreneur
What is your vision for your business? Where do you see it being, in one, five, ten years?
[2003-07-11] Those Not-So-Beaut Information Products
Every man and his dog will tell you that the Internet is an information medium and this is precisely why one of the greatest commodities you can sell online is information.
[2003-07-11] When Do I Start Making Money and Where Does It Come From?
I received an email during the week from a reader of a recent article "The 10 Most Popular Myths About Running A Home-Based Business Online" (http://www.ahbbo.com/top10.html). That article was, I admit, something of a vent which was long overdue and it struck a chord with many readers who wrote in to let me know that it described their experiences to a T.
[2003-07-11] When You Hit the Wall
You know that episode of Seinfeld when Jerry or George asks Newman why it is that so many postal workers suddenly go off the deep end and blow their coworkers away with a semi-automatic? Newman's answer (in suitably melodramatic tone): "Because the mail ... never ... stops." Running an online business is a bit like that, so be prepared.
[2003-07-11] Working From Home For Yourself ... Or Someone Else?
Although many people badly want to work from home, not everyone wants to have to launch and run a fully-fledged business of their own in order to do so. For such people the desire to work from home is more about maximizing time to be with family, physical location, comfort and convenience than it is about entrepreneurship.
[2003-07-11] Writing for the Web
When researching this week's article, I went looking for resources related to "writing for the web". I found a great deal of useful information, which I'm going to share with you in a minute. But in my travels, I came across this little gem from the website of a professional writer, no less, trying to sell me on why I should use his services if I want to make a good impression on my website visitors:
[2003-07-11] Your Online Business's Greatest Asset
One of the most common questions I get asked goes something like this: "I've just signed up for your xyz program and it's great. But now I want to start making money by selling it to others. How do I find people to sell it to?"
[2003-07-11] What Is 'Free' Really Worth To Your Business?
Everything!
Let me explain - most of us started our own businesses for one reason - to make money! Of course, money is a good thing, but sometimes we are so focused on it that we forget there can be value in other means of exchange.
[2003-07-11] The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time! Here's the scoop in 5 steps:
[2003-07-11] How To Win The Affiliate Game
Are you frustrated with your affiliate programs?
I used to be. Very frustrated! One day, in sheer desperation, I wrote to one of my affiliate programs and suggested that the market was now saturated with their product - it was no longer possible to sell it.
[2003-07-11] A Guide To Automated Email Marketing
You've probably heard the expression, 'the money is in the list'. It's become a bit of a cliché - but it's the key to successful web marketing.
[2003-07-11] 7 Simple Ways To Boost Your E-Book Sales
You can often dramatically increase your E-Book sales by making a few minor adjustments to your sales page. Here are 7 ways to increase your E-Book sales:
[2003-07-11] Top Ten Ways to Use Audio on your Site
Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site.
[2003-07-11] How To Create and Market Your own E-Book
The Internet presents an amazing opportunity for anyone who knows how to research and write.
There's masses of free information on the Web - all you have to do is gather it together and package it, and you have an E-Book that people will pay for.
[2003-07-11] Choosing a Business Partner
I'm not going to go into the obvious criteria for the selection of partners such assuring they have the appropriate skills, experience and money - these should need no comment. The problem is that these criteria are often as far as most peoples' consideration goes.
[2003-07-11] 10 Tips for Successful Ezine Advertising
If you're like most people starting out on the Internet, you've been along this well-worn path:
[2003-07-11] 10 Tips For Promoting Through Ezine Articles
What's the most powerful marketing technique on the Web? Search Engine positioning? Perhaps. But did you know that some of the most successful web marketers don't bother much with the Search Engines?
[2003-07-11] How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an Ezine Advertising campaign?
[2003-07-11] How To Make Your Resource Box Sell
Ezine Articles - they're everywhere!
And little wonder. They're one of the fastest ways of building traffic to your website.
[2003-07-11] Why Aren't You Writing Ezine Articles?
I'm amazed!
Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.
[2003-07-11] Ten Tips for Getting More Sales From Your Website
1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
[2003-07-11] The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
[2003-07-11] Year-to-date: Evaluating Your Business Goals
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
[2003-07-11] Why Aren't They Buying?
You've polished your sales page over and over again until it's gleaming with benefits. You're getting plenty of traffic. And still - no sales.
[2003-07-11] 10 Tips For Running A Profitable Web Site!
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
[2003-07-11] 5 Reasons Why Headlines Are The Single Most-Important Part Of All Your Ads And Marketing Materials!
Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects inside, the rest of your marketing effort is meaningless.
[2003-07-11] 6 Powerful Qualities Of Proven, Successful Headlines!
Why do certain headlines produce extraordinary results? What magical characteristics do winning headlines possess? Successful headlines all share the ability to cut through the clutter of competing messages to deliver a hard-hitting, unmistakable message towards a specific group of prospects.
[2003-07-11] 7 Ways To Use Power-Packed Headlines Online-- To Attract More Prospects & Profits!
Are you maximizing your marketing results by using headlines at every opportunity?
Few would argue about the crucial role headlines play in the success of offline ads and marketing materials. But headlines can also make or break your marketing efforts online, several different ways.
[2003-07-11] How To Generate More Business With Powerful & Inexpensive Postcards
Postcards can be valuable marketing tools for just about any business. Here are a few ideas that will help you get the most from your own postcard campaign.
[2003-07-11] The Five Key Facets of High Performance Leadership
Many people in leadership positions struggle with understanding what makes a great leader.
[2003-07-11] 3 Simple Changes to Huge Affiliate Checks
Affiliate programs are a great way to earn money. As an affiliate I get regular checks from a couple dozen companies. Sometimes they're small--$25 or so--sometimes they're large-- $1,000 and above. Over the course of a year those checks really add up.
[2003-07-11] Matchmaking, Business Style
When you hire a plumber to fix your sink, you can get referrals from the family next door. After all, your sink probably works on the same principles as your neighbor's.
[2003-07-11] Easy eBook Ideas
Everybody should love eBooks. You can give them away in order to promote your site, increase subscribers to your newsletter, or just as a free gift. You can write about something people want to know and sell them for a profit. There are a great many eBooks available out there for you to distribute or to purchase resell rights to, but that doesn't compare to having an eBook of your own.
[2003-07-11] What Your Website REALLY Says About You And Why It Matters
Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. You only have one chance to put across what you want to say. Use it wisely.
[2003-07-11] "The Pattern Repeats Itself In Your Business Unless You Get Conscious"
Litigious words such as "mobbing" and "bullying" partially describe what would be called a "dysfunctional workplace" in psychological terms, "hell" to the people involved who want nevertheless to do good work, "damaging" to a business' reputation and ability to attract the best and retain them, "detrimental to the bottom line" by the astute CEO, and "long-lasting" to those who understand human behavior.
[2003-07-11] 3 Profitable eBook Income Streams!
1) Sell Advertisements
Make money selling advertising space in your ebook. You could charge for full page color ads, classified ads or banners ads. You could also trade advertising space in your e-book for other forms of advertising. For example, you could say, "Promote Your Business In Our Free E-book For Only ($). It's been down- loaded over 5000 times!"
[2003-07-11] 10 Ways To Electrify Your Copy And Pull More Sales!
Electrifying, razor-sharp "bring in the money" sales letters and ads can be yours when you follow these simple rules....
[2003-07-11] Price your eBook to Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?
[2003-07-11] Successfully Selling Your Professional Services
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
[2003-07-11] GETTING CONNECTED IN FLIGHT
There's no reason to be out of touch in the air. Just ask United Airlines Passengers, who now have the ability to plug in their laptops at 35,000 feet and enjoy instant messages, online games and up-to-the-minute news reports. United has inaugurated "JetConnect," Verizon Airfone's new in-flight data service, on many of its flights. Up to 46 passengers can simultaneously connect their laptops to the JetConnect service through onboard Verizon Airfone handsets.
[2003-07-10] Creating A Professional Image For Your Home-Based Business
Like it or not, there is still a segment of the population who will erroneously conclude that you and your business are less than professional and competent just because you run your business out of your home.
Dumb? Obviously. Narrow-minded? Yes. Wrong? Absolutely. Unfair? No question. Want their business? Well ... yes. OK, then you're going to have to play the game and beat them at it. Here's how to do it. It's a little sneaky, but hey, all's fair in love and home-based business.
[2003-07-10] DBAs, TMs & .Coms
"... I'd like to register my business name with the proper town authorities as a sole proprietorship. To protect myself and my business name from being copied and altered, do I have to register any and all variations of the name? And is this done separately or is it done under the one application? ... Is this what I need to do in order to stop anyone from using a variation of my business name? And can my business name be trademarked along with its variations?"
[2003-07-10] Eggs, Baskets and Multiple Streams of Income
One of the legacies of 9/11 is that that large sections of the U.S. and world economy have taken a body blow. Every day we hear of more and more companies who plan to lay off large numbers of workers (or have already) as they strive to reposition themselves to ride out what the doomsayers predict will shortly become a full-blown recession.
[2003-07-10] Entrepreneurship ... Do YOU Have What It Takes?
Fully one in ten adults in the United States today is an entrepreneur. This phenomenon is by no means restricted to North America. The leading country for entrepreneurship is Brazil with one in eight adults an entrepreneur. Australia is not far behind the U.S. with one in twelve. These countries - Brazil, the United States and Australia - lead the way. Contrast, for example, Germany (one in 25), the United Kingdom (one in 33), Finland and Sweden (one in 50) and Ireland and Japan (less than one in 100). (Source: Global Entrepreneurship Monitor 2000.)
[2003-07-10] Ezine Publishing As A Business
If you have your own website, or are planning to create one soon, in the course of your research you will have read about the importance of publishing an ezine (electronic newsletter) as a way of generating traffic to your site.
[2003-07-10] Flying Without A Net
One of the most exciting and daunting things about starting your own home-based business as your sole means of income is the reality that no one is responsible for your success or failure but you.
[2003-07-10] For the Last Time ... There Is No Magic Wand!
"I'm looking for a program that will make me enough money so that I can quit my job. I need about $2,000 a week. I have to give a month's notice at work. Will I be making that with your program by then?"
"I just lost my job and I need to make a lot of money fast to pay off my debts. How quickly can I make $35,000?"
"I'm new to the internet. Can I really make $200 a day with your program?"
[2003-07-10] Getting Organized for Success
Email, sales letters, email, phone calls, J.O.B., email, kids, conference calls, mentoring and sponsoring, errands, personal time, email, website updating, writing articles, email, search engine positioning, ezine publishing, advertising, email. Oh, and sleep. And did I mention email? Sounds like your day, right? Yours and everyone else's who runs a business part-time around their REAL life.
[2003-07-10] Give 'em What They Want
People go online for many reasons. Some "surf", just to see what's out there, but most are much more specific in their objectives. They want to know about something and they turn to the Internet to find what they're looking for. At its most basic level, what is the ONE thing that 99% of all website visitors are looking for? You got it ... information.
[2003-07-10] Health Insurance for the Self-Employed - Protecting Your Business's Greatest Asset
"I've been considering quitting my full-time job and getting a part-time job that would pay the bills [so I can start a home business] ... The one biggie my full-time job provides me now is health insurance. If I was to get a part-time job, I'd probably have to pay for my own health insurance and I know that can be expensive."
[2003-07-10] How Do I Start A Home Business?
From time to time (at least once a day actually) I'll get an impossible-to-respond-to email that says something like, "How can I work from home?", or "I want to start my own home business. Please send info." or even, "Please send free info.". Naturally such vague, generalized requests are not, for reasons of time (among others), going to elicit a particularly helpful response but it does exemplify the mindset of a proportion of my site visitors - they think they want to start a home business but where on earth do they start?
[2003-07-10] How to Minimize Legal Liability In Your Online Business
Have you ever had the edifying experience of receiving an unjustified spam complaint from a complete nutter? I did, just this week. It seems to be an unfortunate fact of life for those of use who run an online business.
[2003-07-10] Imagine
Imagine a world where everyone tells it like it is. Rather than as it isn't. Imagine a world where you could not get rich overnight but you could become wealthy over time.
[2003-07-10] Incorporating You
Running a business involves risk - the risk that the business may either succeed brilliantly or fail miserably. Or neither. The upside is high -- financial and (perhaps) time freedom; independence; unlimited earning capacity.
[2003-07-10] In Praise of Thinking Small
All your life you've probably been beseeched to "Think Big!", the idea being that if you think big you achieve big, while thinking small gets you nowhere fast.
[2003-07-10] Letting Go of Coattails ... Creating Your Own Home-Based Business
If you're looking for a way to make money from home and you've been online for any length of time you will have quickly become aware of the preponderance of business opportunity sites and ads for many and varied business opportunities. In particular, you've probably been bowled over by all the promises of the fabulous internet riches that can be yours, if you only join so-and-so's innovative new groundfloor opportunity that everybody who is anybody wants in on.
[2003-07-10] Lightening the Load ... Getting Help When You Need It
If there's one immutable fact of life when it comes to this business, it's that there's so much to do but so little time to do it all in. At some point around the one year mark, if you've been even moderately successful in your online business, you'll find you've reached the limit of what you can do with the time you have available.
[2003-07-10] Making Money From Affiliate Programs
Affiliate programs are a great way to generate income if you don't have a product of your own to promote yet. You know that already. But it's NOT, despite what you've heard, just a simple matter of signing up for this or that affiliate program and placing free and paid classified ads all over the place to generate traffic to the website they give you or to get people to click on your autoresponder link.
[2003-07-10] Managing Time to Accomplish More
Time is inelastic. Despite what some of us persist in believing, it will NOT magically expand to accommodate all we have to do. So, in order to maximize the time we have available, we have to spend it wisely.
[2003-07-10] Misclassifying Employees as Independent Contractors ... One of the Most Expensive Mistakes of Them All
The time comes for every successful home-based business owner when one person can no longer do it all. In the early days of your fledgling business you accepted that not only were you CEO, CFO, COO, secretary, treasurer and marketing director, you also had to be laborer, receptionist, janitor, chief cook and bottlewasher.
[2003-07-10] Moonlighting's Greatest Challenge ... How to Beat the Time Crunch
I receive many emails each week with send times like 5:02 am, 4:47 am and 1:02 am. Ah, I think to myself, another moonlighter. It's tough being a moonlighter, as many of you reading this know only too well. Here are some ideas to help you beat the time crunch.
[2003-07-10] Not a Marketer? Got An Online Business? Guess What? You're A Marketer!
What's that I hear you say? You're not a marketer? You've got an online business haven't you? Well, guess what, baby. You're a marketer!
[2003-07-10] "Not MLM!" ... Why Ever Not?
Like me, I'm sure you've seen those bizopp classified ads all over the place defensively proclaiming the advertiser's opportunity as "NOT MLM!". If you're not familiar with MLM (multi-level marketing or network marketing as it's also known), has your exposure to these ads left you with the impression that there's something about MLM to be avoided ... something that's intrinsically undesirable? That was certainly the impression I had. Until I finally got around to finding out about it, that is.
[2003-07-10] Offline Promotion Matters Too
With all the talk of the importance of search engine positioning, online directories, keyword metatags and publishing your own ezine, you might be forgiven for thinking that the online world is the only one that matters when it comes to promoting your online business. Only occasionally will you see something like "and don't forget about offline promotion too".
[2003-07-10] Organize Your Business and It Will Take Care of Itself
Describe the top of your desk. No, not what's on it. The desktop itself. What do you mean you can't see it?
[2003-07-10] Overcoming Isolation In Your Home Business
Like most people, when you think about what it would be like to work from home, you probably think of the obvious benefits such as working your own hours, not having to face a stressful, tedious commute every day, actually seeing what your garden looks like in daylight hours, not having to answer to a boss, being home when your children are, working in a comfortable environment and so on. These are, of course, some of only many wonderful benefits of working from home.
[2003-07-10] Overcoming Procrastination In Your Home Business
Well, it's Saturday again and time to publish another edition of A Home-Based Business Online. It's also, I realize, time to write an article for this week's issue. Seven days have elapsed since the publication of the last edition of this newsletter.
[2003-07-10] Personal Discipline and the Home-Based Business Owner
Allow me to let you in on a little secret you're probably already wise to anyway. As often as not, the inspiration for article topics comes from struggles with my own personal demons. Writing about them is my way of giving myself a good talking to (a.k.a. kick in the rear end). And so it is with this one - the personal discipline demon.
[2003-07-10] Pricing Yourself to Get, and Stay, In Business
It goes without saying that the bottom line of any successful business is profit. Don't make a profit and you won't be in business for very long. Making a profit is pretty simple really. You just have to make more than you spend. The trick is to know how much you have to make to exceed what you spend. And you spend more than money when running a business. You spend something infinitely more valuable. Time. And, as we all know, time is money.
[2003-07-10] Program Yourself for Success
We've all had them. Those days when discouragement threatens to defeat purpose and conviction and start us down the steep, slippery slope of self-doubt.
[2003-07-10] Publish or Perish
Publish or perish. If you're in academia, you know the expression well, I'm sure. It means that if you want to progress in your career, you will write books, articles, papers and theses and have your work published and reported in the leading journals. In other words, you are expected to make an original contribution to the body of work in your area of expertise.
[2003-07-10] Puffery and Misrepresentation - Know Where to Draw the Line to Keep Your Online Business in Business!
Those of us with online businesses know about the "itchy finger" syndrome only too well. Grab the surfer's attention within the first 20 seconds or forget it.
[2003-07-10] Putting the Plan Back In Your Business Plan
Very little that is worthwhile in life happens by accident. Cause and effect dictates that worthwhile results come from worthwhile efforts and the converse is also true. It's basic goal-setting theory. Set the goal, put in place the steps that will eventually lead you there, carry them out and you will eventually reach your destination. Think of a business plan as a goal-setting tool for your business.
[2003-07-10] Rethinking Free
"I have had to change my email address to [deleted], as usa.net is no longer offering their services for free, another indicator that the internet business environment is not what it used to be."
[2003-07-10] Rites of Passage
"I'm not sure what exactly my point in writing this is going to be other than to voice my frustration to someone who has been there, and would understand. "Like many, I've been considering starting up some form of a home business. Or at least some way to boost the income. So over the past few months, I've been looking at every hare-brained idea out there. All the Associate Programs, the eBooks with publishing rights, all the scams (and most of them out there really start to look like scams after a while!). "What I've discovered: "There are no short-cuts". I don't know why I thought there were."
[2003-07-10] Running An Online Business Without A Website
A common question I get from website visitors and ezine subscribers is "do I have to have a website to run an online business?". The answer is a resounding "no ... but it's easier if you do". If you're absolutely aghast at the idea of creating and running your own website, not to worry. Here's how you can create, run and market an online business using nothing but your email program and ISP!
[2003-07-10] Six of One, Half a Dozen of the Other
You've read many articles I'm sure about the advantages and disadvantages of working for yourself from your own home. Many of them I've written myself, in fact. But how many articles have you read that give equal time to the advantages of working for someone else compared to working for yourself?
[2003-07-10] Snatching Defeat From The Jaws Of Victory
You may find the lure of an online business seductive indeed. And why not? After all, it holds the promise of true independence - time and money freedom - from the comfort and sanctuary of your own home. It tantalizes you with the promise of unlimited potential, a limitless market. With immediate results.
[2003-07-10] So You Want to Be a Freelancer ...
What's the difference between running your own home-based business and freelancing? (tick, tick, tick ...) Give up? Me too. If you want to work for yourself from home and have a special talent or skill that you think others would be prepared to pay for on an hourly or per-project basis, why not stop thinking in terms of the traditional "home business" paradigm and start thinking in terms of freelancing instead?
[2003-07-10] Standing Up to School Yard Bullies
Picture it. You run your own business. You've worked long and hard for the past 18 months to get where you are today. Long hours, no weekends, anxiety attacks in the middle of the night worrying about whether you're going to be able to meet expenses for the month. Your phone rings. You answer it. "Stop sending me your rubbish!", the belligerent voice at the other end yells in your ear before slamming down the receiver. "Fruitcake", you mutter to yourself, dismissing the caller from your mind as you turn to more important things.
[2003-07-10] Taming the Email Tiger
Email ... friend or foe? On balance, I would have to say, "friend". But there are times ... like when I download my mail in the morning ... all 200+ items of it, only to find a good 40% or so is nothing but junk, that I have to acknowledge that there is a "dark side", as well.
[2003-07-10] The 9-to-5/Home Business Tug o' War
Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business "on the side" in your spare time.
[2003-07-10] The Biggest Market Of Them All ... And How to Tap It
Been online a while? Steep learning curve, isn't it? Like me, I'm sure you remember all too well how overwhelming everything seems at first. So many unfamiliar terms and concepts. What, pray tell, is an autoresponder? What's an ezine and why do I need to advertise in one? What's wrong with this list of 300,000 email addresses that I can mail to for only $29.99? What do you mean?
[2003-07-10] The Franchise Alternative
ANY new business involves risk. The proportion of new businesses that fail within their first two years of operation is much higher than those that succeed. Whether you can afford the risk of your business failing depends on your own individual circumstances.
[2003-07-10] The Free Lunch (and Other Myths)
I have a page at my website that contains a list of home business ideas (and links to detailed articles about some of them). On that page, I invite visitors who have an idea that isn't listed on that page to submit it to me for inclusion. Nine times out of ten, the "ideas" that are submitted are nothing more than ads for various online business opportunities and not true business "ideas" at all.
[2003-07-10] The Importance of Setting Goals
With rare exceptions, nothing truly worthwhile in life happens by accident. Sure, you may win the lottery but what are the odds? What if you could achieve everything you ever wanted without wining the lottery? What if it was as simple as deciding where you wanted to go and planning the route to get there? It is. Goal setting is the process of deciding where you want to go in life and then mapping out a series of steps to get you there.
[2003-07-09] Seven Shortcuts to a Successful Internet Business, For People Who Are Already Too Busy
The Internet is a great equalizer giving opportunity to anyone willing to roll up their sleeves and go to work. But how do you build your own online empire when you're already busy with job and family?
[2003-07-09] How To Get Web Copy and Sales Letters That Pull
Web site not selling? Did your last ad fail to generate calls, emails, and customers through the door? The problem is probably with your copy--the writing that sells your ideas.
[2003-07-09] How To Build Your Money-Making Email List
I'm often asked, "What's the best way to build a business when you don't have much money to spend." I never hesitate when I answer. Build your own email list!
[2003-07-09] A Simple Way to Create 7 Effective Autoresponder Messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.
[2003-07-09] How To Get FREE Media Publicity With Your Short Announcement
Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking up in the morning to the sound of your favorite radio announcer enthusiastically recommending your product, service, or idea. Your good reputation can spread far and fast, virtually over night.
[2003-07-09] Super Cheap Ways To Promote Your Small Business
Small business owners tend to have a common problem: where can they go to find effective cheap advertising?
[2003-07-09] Power Promotion With Low-Cost Classified Ads
Classified ads are the world's number one cheap way to advertise. They cost just a fraction of a large print ad, not to mention that you can get your classified ad in everything from an email newsletter to USA Today.
[2003-07-09] Successful Upselling
How to super-size every sale to double, triple, and quadruple your profits instantly.
[2003-07-09] Pay Attention To Your Customers!
A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn "killer instinct" have all been mentioned as necessary qualities to be good at sales. From my experience, however, the best salespeople are the ones who are the best "people watchers."
[2003-07-09] How to Improve Your Profits With Customers You Already Have
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
[2003-07-09] How to Choose, Start, and Succeed in Your Own Part-Time Business
This is a great time to start your own business, even if you have never thought of yourself as an entrepreneur. The economy is getting tighter, may companies are laying people off, and a paycheck doesn't go as far as it used to.
[2003-07-09] How To Sell Ads On Your Site
Just about every web site owner has thought of a day when they will be able to harvest huge profits simply by putting other people's ads on their site. Put up your site, insert ads, and wait for the checks to arrive.
[2003-07-09] How To Advertise Your Business or Web Site On Radio
Recent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. Radio lets you focus your ad dollars on specific groups of customers. You can zero in on important towns and cities. Radio also offers lower prices than other broadcast media.
[2003-07-09] How to Promote Your Business With Low-Cost Events and Clever Stunts
iPrint sends actors dressed as ancient Roman soldiers into downtown San Francisco to get attention and hype the company's latest offer. Evite's CEO wanders the financial district handing out thousands of brightly colored pens emblazoned with the company logo.
[2003-07-09] Pay-Per-Performance, The Newest Path To Surefire Advertising
Advertising used to be hit or miss. You would place your ads and wait for results. If new customers didn't come through the door, you had little choice but to revise your ads and try again until you got it right.
[2003-07-09] How To Sell Your Website or Domain Name For Big Money
There's gold in web site domain names. You probably saw the headlines when business.com changed hands for $7.5 million. Wine.com went for big bucks, too. And who can forget when AltaVista had to shuck out millions to buy their name from the original owner?
[2003-07-09] Put Sound and Video On Your Web Site
Sound and video are coming to the Internet in a big way. Now, with cheap new technology, anyone can turn their website into a TV or radio station without spending a dime.
[2003-07-09] How To Write Your Own Articles
Here's a simple method for tapping into an outstanding source of FREE publicity for your business.
[2003-07-09] Two Top Ways to Promote With Multiple Autoresponders
Three Letter Autoresponder Follow-up
A woman told me this week, "Your advertising is wasted if you don't follow-up on your leads." Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days.
[2003-07-09] Want to Make Money Online? Market a Service to Businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"
[2003-07-09] HowTo Get and Use New Longer Website Names To Promote Your Business
New 67 Character Domain Names.
[2003-07-09] How To Improve Your Ranking On Search Engines
New techniques can drive thousands of visitors to your web site.
[2003-07-09] Creative Ways to Make Your Press Release Work
Email strategies to get thousands in free media publicity.
[2003-07-09] How to Smartly Use Ad Exchanges to Get FREE Promotion
Bigger ad networks and exciting innovations are making ad exchanges the Net's biggest promotion machine. SendFree introduces first email ad exchange with free autoresponders.
[2003-07-09] Affiliate Programs ... A Not THAT Easy Start to Your Own Online Business
"Where is all the help I'm supposed to get. I have been buying ezine and classified ad builders and signing up for Echecks and Virtual credit cards. In the meantime I have no business and no ads set up. When does all this happen? Let's go here. I spent all day on this. I'm running out of time."
[2003-07-09] And Never The Twain Should Meet
For many people, working from home sounds like an ideal arrangement. You don't have to waste time commuting to and from the office, you can be there for your children when they come home from school, you don't have to answer to anyone but yourself and you can work the hours that suit you ... not your boss. All very well in theory.
[2003-07-09] Articles ... The Best Form of Free Advertising
Those of you reading this who run your own online businesses know that the aim of the game is traffic - qualified, targeted traffic - and lots of it.
There are a number of ways to drive qualified traffic to your site - some of it costs you money, some of it costs you time. Some of it costs you both and doesn't work.
[2003-07-09] Beyond Startup ... Are You Stunting the Growth of Your Home-Based Business?
If you've left the corporate world to strike out on your own in your own home-based business, you'll be acutely aware that your financial success is up to you and you alone, perhaps for the first time in your life. For obvious reasons, therefore, your home-based business is probably run on a shoestring.
[2003-07-09] Buying Your Freedom
If you're reading this article, it's probably because you're one of millions of people who dream of breaking free of indentured servitude to make it on your own in a business of your own.
[2003-07-09] Can A Network Marketing Business REALLY Be Run Exclusively Online?
For many people, the words "network marketing" or "MLM" (multi-level marketing) conjure up images of hitting up your so-called "warm market" (those two or three hundred people near and dear to you as well as those unfortunate enough to have crossed your path at some time in the distant past) and pleading, cajoling, persuading, arguing and plain pressuring them to join your program. Or organizing house parties and presentations to make your pitch to a captive audience. Or having to approach complete strangers while standing in line at the supermarket.
[2003-07-09] Checklist For The New Home-Based Business
So, you've decided to take the plunge and start your own home-based business. Congratulations! You're on your way to true financial independence. Protect your business and your livelihood by making sure you have paid proper attention to the following:
[2003-07-09] Choosing the Right Home Business For You
Pay any attention at all to your email inbox and you'd be forgiven for thinking that the only way to run a business from home is on the Internet. Sure, many people are running spectacularly successful Internet-based home businesses. Many, many more are doing so even more spectacularly unsuccessfully.
[2003-07-09] Beating the Email Police (and Making Some Money!)
I've been doing a little research. Research that revealed how you and I can do our business even better--and stay on the right side of the Internet police.
[2003-07-08] Link Building That Makes Sense: Who To Link To
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.
[2003-07-08] Sitemaps and Hypertext Links: "Food" for Search Engine Robots
Sitemaps and hypertext links are "food" for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages.
[2003-07-08] Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world-other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site.
[2003-07-08] Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.
[2003-07-08] Increasing Profits For Small Businesses Through Search Engine Marketing
The Problem: Increase Profits
As a small business owner or manager, you have one principal goal: increase your profits.
[2003-07-08] Personal Finance 101
The subject of personal finance is very broad, but as a beginning, I would like to discuss what I consider the foundations of personal finance: Security, Stability, Growth and Protection & Management.
[2003-07-08] Taxes, Taxes, Taxes: Who Really Pays The Most?
Each April our thoughts turn to the coming of spring and the coming of the tax man.
I hear a lot of people complaining about taxes at this time of year. Not just that they have to do their taxes and spend hours pouring over old records and trying to figure out indecipherable forms, but also musings and opinions about taxes in general.
[2003-07-08] Cash Advance Loans: Loan Sharks In Disguise?
You have seen them on the corner and in the poorer parts of town with names like "Quick Cash", "Quick Loan", "Payday Loans", "Car Title Loans". They are starting to sprout up all over the country and will soon rival Starbucks for sheer number of locations.
[2003-07-08] Save Thousands On Your Mortgage
Interest on the average home mortgage will cost the homeowner nearly TWO TIMES the cost of the home.
[2003-07-08] Create Your Own Ultimate Debt Elimination Plan
The method is simple.
1) Set a monthly amount.
2) Pay all minimum amounts.
3) Pay extra money toward the debt with the highest interest rate.
[2003-07-08] An Emergency Fund: Your First Line Of Defense
Downsizing, rightsizing, forced retirement, layoffs, firings, outsourcing, and being made redundant.
[2003-07-08] Inflation: What Is It And Why Does It Happen?
"Inflation is the overall or specific increase in the cost of a good or service."
Thank you, Mr. Dictionary.
[2003-07-08] A Quick Guide To Operating Small (S) Corporations
Owning and operating a small business can be a very rewarding experience, emotionally as well as financially. Or it can be an absolute nightmare if you don't structure and operate your business properly.
[2003-07-08] Jekyll & Hyde Customer Service
I just got off the phone with a credit card account company. I was closing a merchant account that I no longer used. A simple transaction, or so I thought.
[2003-07-08] Try Selling Me On Your Service First
I had the opportunity recently to talk with a person who turned out to be quite a salesman. But, unfortunately, he was the type of salesman that give sales people a bad name.
[2003-07-08] How to Market Your Website by Creating a Web Presence
Have you been worried about the dot-com crash and the future of your website?
[2003-07-08] The Basics of Asking for a Reciprocal Link
Asking for a Reciprocal Link is Standard Practice On the Internet
Asking another webmaster for a reciprocal link is standard practice on the Internet.
[2003-07-08] Understanding The Flow of Internet Traffic, to Attain Website Traffic
To attain visitor traffic to your website you must understand how traffic flows throughout the internet. This understanding stems from the basic algorithm of the Internet and the goals of it's original creators.
[2003-07-08] Understanding Meta Keywords
Adding keywords using the META tag
Maximum - 800 characters.
[2003-07-08] Can You Really Make Money Online?
The internet is a vast world of information, products and services for everything imaginable. Can the average person truly become financially successful? How do you even begin?
[2003-07-08] Make Them an Offer They Can't Refuse!
Every netrepreneur knows that the most important aspect of building a business is responsive leads. Whether you publish an ezine or just send occasional sales letters via e-mail, if you don't get a good response, you won't have a profitable business.
[2003-07-08] When the Chips are Down, Encouragement Goes a Long Way
Have you ever been so discouraged that you were ready to give up? Do your dreams of a profitable home business seem very far away at times?
[2003-07-07] Make mine instant, please!
I was reading through the latest issue of Jim Daniels' BizWeb eGazette this week, and it made me reflect on how many people online spend so much time looking for instant riches.
[2003-07-07] Where should I start?
I recently surveyed my newsletter subscribers to get some information on what areas they need the most help with.
[2003-07-07] Do you have a long-term partner yet?
By now most people have realized that the Internet is not just about trying to make a quick buck.
[2003-07-07] Who are you?
This is a very important question that you need to ask yourself when trying to figure out how to setup your website.
[2003-07-07] Quality vs. Quantity
Its starting to become common-place to hear of a company whose affiliate program has hit the 10,000 or higher mark.
[2003-07-07] How to Write Content That Matters, a conversation with Sean D'Souza
A master of metaphor, Sean D'Souza writes articles that astound readers. He gives readers what they want, and then some.
You might think writing articles as powerful as D'Souza's would require epic talent, but in fact, D'Souza says, it all starts with a headline.
[2003-07-07] Are You Asking For It? Part II
Every day we get dozens of letters from frustrated company newsletter publishers who want to know why their newsletter's not selling like they think it should.
[2003-07-07] Changing faces of affiliate programs?
Its hard to have a discussion about affiliate programs without mentioning Amazon.com. They are considered to be the pioneers of affiliate programs. And with over 300,000 affiliates, its hard to argue that point.
[2003-07-07] When to say "When" to an affiliate program
How long should you promote an affiliate program before you make the decision that it just isn't going to work for you?
[2003-07-07] Pay-per-lead or pay-per-sale?
Which one is better? First a quick description of the two:
[2003-07-07] Wanna know how to *really* boost your website income?
Things are going pretty well, you've found the affiliate programs that work the best for your website. You're getting some decent traffic. Your newsletter has a large following.
[2003-07-07] What should a beginner do?!
Maybe you have a great idea....maybe you don't.
What you -do- know is that you want a website and you want to make money from it.
But where do you start?
[2003-07-07] Is your website 'Dressed for success'?
You've heard the motivational talks about dressing for success. "You have to eat, drink, sleep, and breathe success to truly become successful. Your sub-conscious mind will lead you down the right path if you think about it enough."
[2003-07-07] How DO you become successful on the Internet?
Everyone on the Internet is looking for the ultimate get-rich- quick scheme. At least that is what the people selling the ultimate get-rich-quick scheme would like you to believe.
[2003-07-07] Can't figure out where to start on the Internet?
New to the Internet and struggling to figure out where to start?
[2003-07-07] Money for nothing?
Not hardly!
It is so easy to turn a newbie into an Internet junkie by telling the tales of "gurus" making money with their website 24 hours a day, 7 days a week.
[2003-07-07] Are you building an Internet success story...or looking for a top listing in the 'Internet obituaries'?
Over the next year or so the Internet is going to be a really interesting place to watch.
[2003-07-07] Attention shoppers...we will close in 15 minutes!
On the net, these are the words that your store will never have to say. Your customers can shop and spend money on your site 24 hours a day, 7 days a week. When you are asleep in your bed they are purchasing your products.
[2003-07-07] Who's hosting your website?
Does it matter?
Well, let's do an "It matters if..." list:
[2003-07-07] Another one bites the dust!
These are the words that ring in my mind as I'm removing the dead affiliate programs from my directory.
This year has really been a shake out for online businesses.
[2003-07-07]
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