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Marketing Tip: Is your business memorable enough?

By Jim Connolly

January 25, 2016

How can you make your business truly memorable, for all the right reasons? The following brief story may help.

The Steve Jobs email exchange
A couple of years before Steve Jobs died, a tech journalist published an email exchange he’d had with the Apple CEO. Jobs was a passionate person and the exchange got a little heated. This was dynamite for the journalist, who spotted an opportunity to keep his editor happy, on the back of Jobs’ fame.

I was trying to remember who the journalist was, so that I could mention him in an article I’m writing. However, I’d long forgotten his name.

  • I recalled the journalist’s tactics, in goading Jobs for click-worthy comments.

  • I recalled Steve Jobs’ passion as he responded.

  • I even recalled Jobs asking the journalist if he’d ever created anything himself… or if he just criticised those with the courage to create.

  • But I’d totally forgotten who the journalist was.

  • Unforgettable?
    We soon forget those who do nothing noteworthy. We [...]

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